Guangdong Issued A Notice On Regulating The Retail Price Behavior During The "Double 11" Period In 2016.

"Double 11" has become a consumer culture. Most consumers have formed the impression that buying goods in a rush will be particularly cost-effective during this period.

However, many businesses have adopted a promotion strategy that first rises and then falls, which is clearly a breach of honesty and credit principle.

The author believes that effective regulation of such a wide range of false promotional phenomenon, the focus and the main business platform.

The provincial development and Reform Commission recently issued the "reminder notice" regulating the behavior of retail prices during the "double 11" period in 2016. It requires the operators to sell the goods online and sell the goods and provide services with a marked price. In addition to the previous years, they should not use the misleading words such as "only today" and "the lowest price of the whole network".

Discount sale behavior.

In addition, Jiangsu commerce and Industry Bureau interviewed 15 electronic business platforms such as suning.com and Jingdong mall, and put forward 10 requirements, namely, not to clean up the bill, not to raise prices first, then to reduce prices, not to reduce the quality of goods, and to increase the conditions for limiting the withdrawal.

According to the law of consumer protection, consumers have the right to "lose one or three" in fraud.

Although the electricity supplier platform is not the initiator, it should undertake corresponding supervision, review responsibility and even joint liability.

This is because, first, commodity data, price data and paction data are all controlled by the electronic business platform.

Any advertisement that the operator releases on the shop or commodity page, the electronic business platform has the ability to monitor. By setting up key words and other technical means, we can find illegal and false price advertisements in time and stop them in time.

In fact, the popular price parity software on the Internet can often show the price trend of commodities for a period of time. It is clear at a glance whether the price is up or down, which means that there is a similar level of technology at present.

That is to say, when an electronic business platform knows or should know that a business is cheating, it will be hard to blame.

Secondly,

It is the beneficiary who rises first and then falls.

The false price reduction caused by fictitious original price can induce more consumers, increase the amount of merchandise browsing and cash flow, while operators gain profits, and the electronic business platform will surely gain a lot of money.

Step by step, even if the operator loses money, the electronic business platform can still earn a profit without charge.

The e-commerce platform has the ability, obligation and technology to regulate the behavior of first rising and then falling.

In the context of big data being fully utilized by Internet companies, it is not difficult to distinguish what is going up first and then down, and what is the real price adjustment.

Each electronic business platform has the responsibility to share data, or to open certain data resources to the regulatory authorities, so as to form a resultant force and comprehensively encircle and suppress the price fraud that first rises and then decreases.