New Retail Is The Mainstream To Open Up New Formats.

Traditional clothing retailing will give priority to enterprise efficiency, and Apparel Retailing in the new era will give priority to user experience.

So what are the options for China's apparel retailing industry? The key to the development of the apparel retailing industry is to get more profits from consumers.

Under normal circumstances, whether it is electricity supplier or

It is the purpose to complete the exchange of value through clothing and customers.

The apparel retail industry in China is still facing serious problems. According to statistics, the sales volume of clothing sales in China's above scale retail business increased by only 0.6 percentage points as of the end of last year, but the retail sales volume dropped by 1.8%.

However, the main channel of clothing retailing, e-commerce, has contributed a lot. The growth of online retail sales is higher than expected, and in the next few years, clothing business operators will still have a good growth trend.

According to the statistics of the China apparel retail industry report by the prospective industry research institute, the market scale of China's garment industry has been expanding, and it has reached 240 billion US dollars, ranking first in the world.

Overall, the apparel retailing industry in China is the time to create new consumer demand and meet the pformation and upgrading of the industry.

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The increasingly powerful current, whether online or offline, needs to consider a new way out.

Looking at the past two years, the whole channel and O2O have become a common topic in the apparel retailing industry.

Traditional clothing retail enterprises have developed the electricity supplier channel. Lining and O2O want to use the O2O mode to increase the sales volume of offline stores.

At the same time, a lot of e-commerce brands have begun to move towards the offline market in order to get close to consumers.

Besides, tradition

Either enrich the product category, or subdivide the customer group, forming a series of products of all ages and styles, such as children's wear, old age dress, business leisure to lady Laurie, but there is always no innovation. It's just a sign that the clothing retailing industry is becoming mature.

Maturity can not help enterprises survive in the market competition, and they need to develop new ways to expand their businesses.

China's consumers have entered the period of buying leisure with money, and all leisure, entertainment and experiential consumption are rising.

And the formal fashion retail industry is the main way to satisfy consumers' experience and improve consumers' stickiness.

Therefore, the scene of life is also an inevitable trend for the apparel retailing industry to get users.

As population growth slows down, the apparel retailing industry should focus on the development of stock customers.