Focus On Children'S Thermal Technology, Gofan Kids Appeared In Shanghai Fashion Week

Spring and summer 2023 Shanghai Fashion Week With the theme of "Yuan Qixin nature", it means that the boundary between the natural landscape and the concept of humanity is gradually broken in the meta universe scene with the same structure of reality and virtual.

On September 27, a show about children's down jacket launched by gopher brand made the industry marvel. "The original down jacket can be light and warm, no longer the impression of bloated feeling." After watching gopher's show, an industry person praised it.

　　 Subvert public impression and create professional functional children's thermal insulation products

When the little models appeared in gofan's black and gold down jacket, the audience's comments were all the same. The reporter learned that the price of this year's black gold down jacket dominated by gopher is about 1000 yuan. In the Shuo Yin activity on September 21 just past, the sales of this kind of down jacket rushed to the top of the list, and was ordered and empty.

　　 An executive of the shaking tone platform side said, "after watching the gofan show this year, it completely overturned the previous impression on gofan children's wear. Gofan children's wear does not follow the fashion line, but takes the professional line. This positioning not only makes the platform, but also the industry peers and the public have a new understanding of gofan children's clothing."

According to gopher black gold Down Jackets It's three times as good as ordinary duck down. Black gold has a slogan of "3 times goose down and 3 times warm", that is to say, the new national standard 90 white goose down imported from Hungary filled with black gold goose down suits is three times of that of the regular gofan style.

At present, the gofan black gold down jacket covers the basic cold resistant, strong cold resistant, high-grade cold resistant and other products of all cold protection grades. The black and gold down jacket for children's school scene is launched, which has the functions of light, warm and anti pollution; There are also series suitable for outdoor sports, which not only have elasticity, but also are full of air permeability; It also covers the professional down jacket for extreme sports such as skiing, and has made many improvements in details.

"Our fabrics are functional to meet the needs of professional sports such as mountain climbing and skiing." Mulan, who is in charge of gofan children's wear, explains that when you exercise, you need to be more elastic and more breathable; In snow mountain scenes, the fabric should be highly waterproof, which belongs to the lotus leaf class. In other words, the water on the fabric will roll away like falling on the lotus leaf, and can not penetrate into the down jacket completely. "It's possible that Van Gogh will not only be able to transform children's warm clothing and down clothing in the future, but also be able to do more than just warm children's clothing."

　　 Take science and technology as the engine, wear warm black Technology

In the public impression, the down jacket looks very heavy in order to keep warm. In recent years, goffan led the way of professional children's winter clothing, and used technology to create children's warmth.

Down clothing category has long been occupied by the traditional "Twilight" brand. They are accustomed to self-centered, divorced from user design products, more limited to the basic thermal function of down jacket, ignoring the appearance, technology and other aspects of innovation. In contrast, with the increasing living standards of users, the demand for down jacket has long been more than just keeping warm. Gofan has been committed to "making a perfect down jacket" and eager to be "a down jacket with better understanding of users".

Why the black gold down jacket can be light and warm is inseparable from the high-tech technology which has obtained many patents. In order to break through the bottleneck, goffan founded the new goose down Institute (NGD Lab) breaks the conventional formula, takes the user as the origin to lead the innovation and reform of down in China, and specially employs well-known experts at home and abroad to control and guide the color, pattern and design of down jacket.

"We have adopted warm sensing technology, using Hungarian goose down to form 700 + high fluffy, wearing one top three pieces; and thermal technology and burning technology, which can heat up in 5 seconds and lock temperature firmly at + 2.5 ° C. among them, honeycomb gold thermal storage patent and volcanic rock self heating yarn are unique in the industry." In fact, in the eyes of the Chinese Academy of science and technology, Ruilan has achieved a breakthrough in the research and development of "178 top-level thermal protection products", which is also a breakthrough in the research and development of specialized products.

Children wearing sweaters in winter are easy to produce static electricity. The reporter learned that in the fabric, the gofan black gold down jacket also uses the industry's top functional fabrics. Among them, graphene fabric, which was originally used for underwear, has significant antibacterial and antistatic functions. Moreover, graphene has the function of self heating, but its self heating is not as obvious as that of volcanic rock. Therefore, these two kinds of fabrics are used in the design of black and gold down jacket, forming self heating "double insurance".

　　 Cooperate with China, Britain, Japan, Germany and Hungary in a number of patents

It is understood that gofan cooperates with China, Britain, Japan, Germany and Hungary on a number of patented technologies and raw materials only to let consumers enjoy the luxury grade high-end goose down clothes. Adhering to the concept of "global materials, global design, serving the 300 million new middle class", upstream suppliers choose luxury level down jacket brand moncler in the same factory.

"Our target population is children and adolescents aged 2 to 18, and in winter, an average child has two or three pieces of black gold Down Jackets It's enough to keep out the cold. " Mulan, who originally thought it was a winter wear brand and could take a rest in summer, revealed that there was no off-season since the arrival of gofan in shuoyin mall. "Even on a hot day, our down jackets are selling very well on tremolo, which makes us very surprised. In addition to traditional channels such as tmall and vipshop, the sales growth rate of tremolo is very rapid."

"Gold is one of our patented technologies, which is our lining, called gold ion heat storage technology, and the patented technology is called honeycomb gold." Mulan revealed that people are interested in gold because in ancient times, when there was no light, the candle light would reflect on the golden clothes. When the ancients saw the gold against the candlelight in this dark, they felt very beautiful and confused. It can be said that human beings have always liked black and gold.

Although in this year's Shanghai Fashion Week, gofan weakened the fashion of down jacket and focused on the function brand. But after watching the show, many people in the industry said that the original color of black and gold clothing will never be outdated.