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Fashion Trend In Beijing
On the one hand, it is the glorious history of the Millennium ancient capital and cultural city; on the other hand, it is the grand goal of becoming a world cultural city with cultural self-confidence and multi tolerance in 2035, and the world cultural symbol of promoting Chinese civilization and leading the trend of the times in 2050. Then, how can Beijing fashion week, which has only seven years to this year, promote the integration and symbiosis of fashion industry and the city, Even enabling urban renewal is undoubtedly a great test. It should be said that after years of efforts, Beijing fashion week has delivered a satisfactory answer sheet, and may even become a valuable reference and reference for other cities to hold fashion week and promote the development of fashion industry. Because the young Beijing fashion week doesn't want to be a passer-by, let alone enjoy herself. Instead, it really wants to be an integral part of the city.
Exhibition of Chinese National Games and cultural atmosphere
As the capital, the fashion week named after Beijing means that it not only represents Beijing, but also reflects the national atmosphere and reveals the details of a great country. Therefore, this kind of mission and social responsibility has long been contained in the gene of Beijing fashion week. Rooted in the profound cultural heritage of the capital, Beijing fashion week has always regarded "culture + fashion" as one of the main starting points. Looking back on the past fashion week, the fashion shows, exhibitions and forums related to cultural creation and intangible cultural heritage are constantly creating surprises and activating the new vitality of Chinese traditional culture and skills in the current era.
Judging from the brands released in this Beijing fashion week, whether it is "China time honored brand", "Beijing time honored brand", or well-known intangible cultural heritage Promotion Ambassador, the works are full of the beauty of cultural confidence. "Snow lotus · Fangying advanced custom show" uses cashmere to interpret the contemporary charm of traditional culture. The "Yongding · he" fashion show of Beijing Jinggong Clothing Group Co., Ltd. integrates Yongding River culture of Beijing's mother river Xishan Mountain with Chinese "harmony" culture. Grace Chen Gaoding fashion show lets traditional intangible cultural heritage go out of museums and mountains, The Anta show with the theme of "saluting the Winter Olympics" adds the charm of "fashion + sports" in this confidence... From the perspective of national cultural confidence, the stage of fashion week has been performing a wonderful scene of in-depth exploration of traditional culture, continuous injection of new elements and more diversified creativity.
Be the leader of urban fashion consumption
When Wangfujing becomes the permanent venue of Beijing fashion week and Zhangjiawan design town is the permanent venue of Beijing fashion week and Beijing international design week, Beijing fashion week and Beijing are completely inseparable. Since the birth of Beijing fashion week, it has not only become the venue for nearly 100 official activities of Beijing fashion week, from the secluded and historic sites of the Palace Museum, Baoyun building, Taimiao temple, National Museum, Wangfujing pedestrian street, Qianmen Street, NanLuoGu lane, etc., to Shougang garden, longfu Cultural Center, Wangjing street, Zhangjiawan Design Town, etc, Moreover, it has become a gathering place for ordinary people to punch in and spend. This superposition is not accidental.
The reason why ancient Beijing has developed to today's fashion and internationalization is that it never refuses to change. Beijing People's lifestyle is also constantly renovated in fine-tuning. More and more individuals and brands begin to build emotional links with local culture, and use commercial content to promote urban renewal and consumption upgrading. Beijing is committed to the fashion culture of the whole country to promote the charm of Beijing's fashion culture.
Create the highlight of urban fashion trend
Is fashion week just a show for professionals? The answer, of course, is no! Because Beijing fashion week is more and more dazzling, more and more people feel that all the fashionable and fashionable contents will appear here. Beijing fashion week, which has been developing up to now, is trying to break through the circle, break through barriers and stereotype. It not only reconstructs the new connotation of fashion week, but also reconstructs the new pattern of fashion culture.
This Beijing fashion week seems to have created a magic cube full of fashion trends: weekup fashion show is a new fashion business exhibition and sales platform integrating creative exhibition, fashion consumption, business docking and theme activities; Fashion Beijing exhibition focuses on culture, and carries out intangible cultural heritage redesign project achievements and innovative products exhibition; The international image exhibition of Beijing fashion week shows the award-winning works of Beijing Fashion Week photography competition and the works exhibition of new domestic and foreign image artists, as well as the fashion fashion Carnival and fashion art exhibition of chaoqu creation Expo. In the process of expanding the extension, you will not feel disobeyed, but believe that this is what fashion week should look like.
Integrating into urban culture and economic system
The charm of Beijing is not only the capital of China and a first tier city, but also that the people in it can be closest to fashion, culture and the world. The national grand events are coming in droves, which will never fade. In 2022, as the only "double Olympic city" in the world, Beijing successfully held the Winter Olympic Games, and the China International Trade in services Fair opened in the golden autumn. With the upsurge of the service trade fair, Beijing fashion week has started again, becoming one of the key activities in the "Fashion Beijing" of 2022 Beijing consumption season and the "art capital" of the 10th Beijing Huimin cultural consumption season. While the curtain of Beijing fashion week is over, 2022 Beijing International Design Week will officially open. They are closely linked and colorful.
It can be said that Beijing fashion week has begun to integrate into the cultural system and economic system of Beijing, creating a diversified and three-dimensional fashion consumption atmosphere, and at the same time, it has expanded the volume ratio and influence of the fashion capital. In time, it will become a dazzling star in the spectrum of Beijing, the capital of fashion.
The future can be expected, "tide" to the future!
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