New Night In Chinese Style: Decoding The Beauty Of Oriental Aesthetics Encounter The Beauty Of Costume

　　 The year 2025 will be the first new year after China's Spring Festival's successful application for World Heritage. The great charm of China's excellent traditional culture has promoted global understanding and respect for Chinese culture. At the same time, a batch of high-quality TV programs deeply rooted in China's excellent traditional culture have become popular on the screen, and New Night in Chinese Style is one of them.

On March 30, the large-scale fashion culture program "Chinese Style New Night", jointly sponsored by the Chinese Program Center of China Central Radio and Television Station and CCTV Network, was exclusively named by Shanghai Pudong Development Bank and created by Oriental International. It was supported by the Five Continents Communication Center, China Jewelry and Jade Industry Association, and China National Garment Association, and was on the Chinese International Channel (CCTV-4) 18: 00 broadcast, CCTV network, CCTV video and CCTV AV APP were launched simultaneously. The program deeply explores the rich connotation and contemporary value of Chinese traditional clothing culture, and uses the creative expression of ancient and modern blend to integrate traditional clothing into daily life and radiate new vitality 。

　　 Create a high quality product of public praise "New Night in Chinese Style" to appear on the screen

Chinese traditional clothing records the level of productivity, people's livelihood, economy, ideological trends, spiritual beliefs, and aesthetic concepts in different social stages, carrying extremely rich historical information. On the basis of traditional Chinese clothing culture, Chinese Style New Night selects more than 400 sets of excellent Chinese clothing works and more than 200 pieces of intangible cultural heritage handicraft accessories works nationwide. Through the combination of special items and the interpretation of classic film and television works, it deeply explores the cultural connotation under the background of the new era, and creates a cultural feast with rich content, strong interaction and novel form.

　　 It is an innovative work full of value and challenges to explore the connotation of Chinese civilization, inherit the realm of Chinese aesthetics, and carry forward the spirit of Chinese culture with clothing as the starting point. Among many cultural programs that focus on clothing, New Night in Chinese Style gives clothing culture a richer display space and tells the historical story and spirit of the times behind clothing with a new look and new perspective of "plain display", "scene interpretation" and "immersive participation", Shoulder the important responsibility of traditional clothing culture dissemination.

　　 Show cultural charm and lead the fashion trend of traditional clothing

Chinese costume culture has a long history of thousands of years. In the long history, China's costume form is closely linked with traditional culture. From the royal family to the common people, people will dress on time. Oriental costumes embody the philosophy of "the unity of heaven, earth and man". Among them, the five elements of gold, wood, water, fire and earth correspond to the five colors of white, green, black, red and yellow, while the shape of clothing is closely linked with the rotation of the four seasons and the twelve local branches, reflecting the harmonious coexistence of man and nature. In a certain period of time, something that people admire is called fashion, and Chinese clothing goes with the times, which also interprets the word "fashion".

In recent years, with its unique cultural charm, Chinese traditional clothing has rapidly become a new focus in the field of fashion. In the program, Chinese culture lovers from different countries, ages and professions interpret the "new national style" and "new national trend". Among them, there are 83 year old "Grandma Wang wearing only high-heeled shoes" Wang Biyun, heroic antique model Jin Minyue, elegant Chinese classical dancer Zhou Yu, "Chinese son-in-law" chef An Naonao from France, Chinese ancient literature doctor An Xinran from Australia, silk inlaid intangible heritage handicraft inheritor Gu Guoqiang, Chinese fashion lifestyle blogger Wang Shihan Tibetan boy Cairang, Spanish Chinese culture enthusiast Sunoy, and Beijing Film Academy student Zhang Zhiqing... Through live performance, they demonstrated their unique understanding of Chinese culture.

　　 Chinese design with gorgeous brand and interpretation of the spirit of the times

The program is a top event in China's fashion industry. It not only gathers many senior brands, but also attracts a large number of leading brands and emerging design forces, demonstrating the diversified charm and innovation of Chinese fashion. These brands continue to innovate and take the oriental aesthetics as the gene, which not only coexist with the tradition, but also resonate with the times. With the continuous improvement of Chinese cultural confidence, more and more brands are committed to promoting the inheritance and development of Chinese culture. Oriental International Group has provided an excellent soil for the development of the fashion industry. The Shanghai Fashion Week created by Oriental International Group has gathered many excellent design forces at home and abroad. It has made every effort to build a "new Chinese style" fashion industry economic ecosystem and promote the innovation and upgrading of the entire industry. The program not only brought well made and ingenious clothing works, but also deeply integrated the essence of Chinese traditional clothing culture with modern fashion concepts and fashion needs, showing the unique charm and innovative spirit of new Chinese clothing in the global fashion world, so that the traditional "Chinese" and "Western" in modern social life glow with vitality.

The shining stars bring out a grand view of China's fashion industry. As a contemporary discoverer of oriental aesthetics, he insisted on applying excellent intangible cultural heritage to the production and production of the clothing industry through contemporary techniques, highlighting the cultural background of Chinese aesthetics and advocating Chinese design; TANGY Collection、HUANGGANG、 With Xiangyun yarn fabric as the creation material, Langshiba and Hemu HEMU endow the ancient handicrafts with new vitality in the future world. Silk, brocade, silk, gauze, wool, cashmere and other natural fibers show the introverted and implicit oriental elements under the designer's ingenuity; SHIJIE poem slips, Wang Zifei ZIFEIWANG, TUYUE Tuyue, Heyan HEYEN, ICUT pay attention to the continuity of traditional clothing in the contemporary context, combine the elegant connotation of Chinese cultural aesthetics with the contemporary high-end fashion, and combine the inclusiveness and hardness and softness of oriental aesthetics to shape a new era culture with modern trends; Dejinhua clothes, incense, seals, golden branches, jade leaves, flowers and trees make traditional oriental art and exquisite production techniques return to contemporary life. The diversified application of auspicious colors such as twilight cloud gray, sky water blue, pine flower color, and traditional patterns such as sea water and river cliff patterns, cloud patterns, lotus flowers, and auspicious clouds highlight the traditional Chinese values deep in the symbol; Shangjiukai, Liangnuo, Qianshan ThreeIn All, Guanjuji and Xiangdaigong have innovated and interpreted Chinese culture and intangible heritage technology from the perspective of the new era, and designed and recreated modern art, digital intelligence fashion and zero carbon environmental protection essence with an extreme and diversified fashion attitude, presenting a pioneering attitude that does not stick to one pattern. In the program, many brands of gorgeous clothing relay blooming, and a big show of Chinese design diversified styles ignited the scene, presenting a fashion feast of eclectic, beautiful and common.

Jewelry and precious gas compose the era chapter of inheritance and innovation of jewelry industry. Between gold and silver, Wang Peng, a master of Chinese arts and crafts, unleashed the charm of traditional aesthetics with traditional wax carving, casting and inlaying techniques; Sun Guangqing, a famous Shanghai style jade carving artist, reproduces natural charm with ingenious design and exquisite knife work; Cai Zhiwei, the inheritor of Beijing Ronghua Intangible Cultural Heritage, brought the restored works of Ronghua, sharing the beautiful implication of "wearing Ronghua on your head, prosperity and splendor"; The royal wedding elements are innovatively integrated with the gourd modeling, and Caibai Jewelry is refined with the ancient filigree process, which means "good fortune and good fortune"; Colorful Yunnan uses the necklace of Liujin Spike Moon to deduce the skills of plate weaving and the philosophies of the round sky and the place; Edison pearl interprets the aesthetics of combining hardness and softness; Beijing Gongmei innovates and integrates the eight unique skills of Yanjing, bringing a palace fan handbag between butterflies and flowers; Mengjin Garden integrates intangible cultural heritage filigree technology with modern design innovation to highlight cultural heritage; With the concept of "antique new inlay", Zhifuyuan innovatively integrates the century old intangible heritage technology with modern inlay technology; Huanluan Jewelry reproduces the illusion of intangible cultural heritage with peacock feathers and opal, making the millennium craftsmanship glow with modern poetry; Qiu Yan's study relaunches the practical aesthetics of seals, fully interpreting the oriental philosophy of "there is heaven and earth in every square inch".

At present, the green and sustainable ecological issues concerned by the industry are also the practice guide and propaganda points of this program in fashion influence. By advocating and leading the sustainable development of industry brands, fashion exchanges are carried out from natural ecological fabrics, recycled environment-friendly yarns, recycled fabrics, science and technology environment-friendly fabrics, low-carbon green and other aspects. This fashion TV program not only focuses on spreading the concept of green and sustainable development of Chinese traditional clothing, but also vividly demonstrates the innovative practice of China's fashion industry, It is continuously injecting industry strength into building a beautiful China.

In the era of multi-cultural trend of thought, the profound traditional Chinese clothing culture flourishes. New Night in Chinese Style leads the audience through time and space to feel the eternal beauty in the changing trend. In the name of beauty, we will observe the grand ceremony together with you.

(Source: Provided by the column group of Chinese Style New Night)