China Shirt Industry Development Conference And Yiwu Digital And Intelligent Clothing Industry Community Promotion Conference Were Successfully Held In Yiwu, Zhejiang Province

　　 On November 19, 2024 China Shirt Industry Development Conference and Yiwu Digital and Intelligent Clothing Industry Community Promotion Conference were successfully held in Yiwu, Zhejiang Province.

　　 At present, the pattern of the global garment industry is undergoing profound changes, and the Chinese shirt industry, as an important part of it, is facing new opportunities and challenges. The theme of this conference is "giving play to new advantages and re creating brilliance", aiming at in-depth analysis and exchange of the problems facing the current shirt industry, and promoting collaborative innovation and win-win cooperation between shirt enterprises, brand clothing enterprises and upstream and downstream affiliated enterprises.

　　 The conference was hosted by the China National Garment Association, organized by the Men's Wear Professional Committee of the China National Garment Association, Yiwu Industrial Investment Co., Ltd., Yiwu Garment Industry Association, and supported by Zhejiang Garment Industry Association. The conference gathered many experts, scholars, industry leaders, leading entrepreneurs and other heavyweight guests to conduct in-depth discussions and exchanges on the development trend, technological innovation, market expansion and other key issues of the shirt industry. Through high-quality sharing and dialogue, provide new ideas and plans for the high-quality development of the shirt industry.

　　 Strategic planning, anchoring the development direction

　　 At the beginning of the conference, Chen Xiaozhong, Chairman of the CPPCC Yiwu Municipal Committee, welcomed and thanked the guests on behalf of the host city in his speech. He said that since the reform and opening up, Yiwu has unswervingly adhered to the principle of "prospering commerce and building a city" and is a city of commerce, openness and vitality. Yiwu's shirt manufacturing industry has a long history and rich development history. In recent years, it has actively transformed and upgraded. Now it has become the world's largest single shirt manufacturing base, and related industrial community projects are also steadily advancing, which will provide strong support for the development of traditional industries in the future.

　　 Zheng Nianhua, Vice President of China Garment Association and President of Zhejiang Garment Industry Association, pointed out that Zhejiang's garment industry has a long history, has built a complete and dynamic industrial chain, and many enterprises have shown their talents in domestic and foreign markets. Taking this conference as an opportunity, Zhejiang Garment Industry Association will help Yiwu's shirt industry take off in an all-round way, strengthen industrial exchanges and cooperation, promote technological innovation, attach importance to talent training, and work together to create a brilliant future for Yiwu's shirt manufacturing industry and contribute to the vigorous development of China's shirt industry.

　　 Xie Qing, executive vice president of the China National Garment Association, stressed that China's shirt industry is currently facing the challenge of transformation and upgrading, with strong export growth and many development difficulties. In the future, we need to seize the opportunity to promote industrial innovation, reshape science and technology, culture, green productivity through reform, and form new advantages. Give play to the application of scientific and technological innovation and the exploration of new models, give play to the guidance of culture on industrial value and voice, give play to the drive of green and low-carbon on the industrial ecosystem, and work together to promote the high-quality development of China's shirt industry.

　　 Deep insight to stimulate innovative wisdom

　　 Hu Ganggao, Vice President of China National Garment Association and Vice President of Youngor Fashion Co., Ltd., said that Youngor has always been committed to collaborative innovation in the industrial chain. Promote industrial upgrading with brands, build the whole industrial chain, and build intelligent production lines to promote high-quality development; At the same time, pay attention to the innovation of textile materials, establish a quality control system and a pre control system, launch DP ironless shirts and other products, improve the quality and brand influence, and lead the industry to continuous progress.

　　 Liu Deming, director of Lutai Textile Co., Ltd., talked about empowering a better life with shirts. He pointed out that the overall operation of the current domestic clothing industry showed certain changes. The overall market of Douyin men's clothing "increased in quantity and decreased in price", but the shirt category was less affected and grew significantly. He emphasized that shirt enterprises should focus on consumers' pain points, wearing scenes and lifestyles to improve product competitiveness. Lutai is also committed to exploring product solutions of "fashion cross-border, scene blending".

　　 Liu Zhipeng, Vice President of China Textile and Garment Business of Investec Group, shared the theme of "innovation drives change, green leads the future". He pointed out that the current clothing industry has overcapacity, serious homogenization, the quality price ratio has become a consensus, the channel and brand K-type differentiation, and the scene has brought new demand. In this context, the development of new quality productivity is crucial. Yida has actively explored innovative technology and green manufacturing, and has achieved sustainable results.

　　 Rock, the head of self-employed men's wear of SHEIN, shared the latest development trend of SHEIN and the interpretation of overseas markets. In terms of overseas market expansion, SHEIN deeply studied consumer preferences in different regions, optimized distribution by virtue of supply chain advantages, continuously improved shopping experience, and achieved sustained growth in market share.

　　 Thinking collision, exploring the opportunities of the times

　　 In the dialogue session with the theme of "opportunities and challenges of China's shirt industry in the digital economy era", Liu Xiaoqing, Deputy Secretary General of China National Garment Association and Chief Editor of China National Garment, acted as the host, and launched industry speculation under the digital wave with guests. The guests shared their views and coping strategies, providing diversified ideas for the development of the industry.

　　 Lu Shan, Vice President of Redipol Garments Co., Ltd., said that in the face of the severe market, the shirt industry should take quality as the basis, innovation as the wing, expand the scope of future product design, cross-border categories, and seek diversified breakthroughs with creativity.

　　 Sun Bin, the president of "Red Bean Comfortable Men's Wear Technology Research Institute" of Red Bean Group, said that "comfort" is a systematic demand. Red Bean will focus on the scene application, and open a new chapter of comfortable shirts with technology research and development, fabric innovation, ergonomics, etc. as the key.

　　 Li Miao, the head of customized clothing of Jingdong Men's and Women's Wear Business Department, shared that Jingdong is facing online competition. With big data, Jingdong has insight into needs, expanded cooperation and upgraded services, promoted the continuous growth of shirt categories, and met diversified needs.

　　 With the development of digital economy, China's shirt industry is standing at the crossroads of opportunities and challenges. For example, online channels have effectively broadened the market, big data has helped precision marketing and personalized customization, intelligent manufacturing has improved efficiency, and industrial chain collaboration has enhanced competitiveness. However, there are also fierce market competition, unpredictable demand, rapid technology update and other issues that need to be addressed. Only by actively responding and innovating can enterprises win development in the digital wave and enhance the global competitiveness of the industry.

　　 Innovate and make progress together to build a new situation of development

　　 "Innovation is the first power to lead development". The industry must keep pace with the times, dare to break through the traditional constraints, and promote the transformation and upgrading of the shirt industry with digitalization and intelligence as the engine. Therefore, Yiwu digital and intelligent clothing industry community came into being.

　　 Chen Xia, member of the Party Committee and deputy general manager of Yiwu Industry Investment Group, believes that the digital and intelligent transformation is not only a technological innovation, but also a leap in thinking mode. It will give wings to the Yiwu clothing industry community and fly to a broader sky. In this dynamic digital and intelligent clothing industry community in Yiwu, we will see more innovative achievements emerge and jointly promote the vigorous development of the shirt industry.

　　 Dachen shirt has always won wide praise in domestic and foreign markets for its exquisite workmanship and unique design. Gong Xuwei, secretary of the Party Committee of Dachen Town, Yiwu City, affectionately told the brand story of Dachen shirt, which continued to lead the trend vane of the shirt industry in inheritance and innovation. After years of baptism, Dachen Town has gradually transformed into the largest single shirt production base in China. With quality as the basis and brand as the soul, it adds a bright touch to the grand blueprint of "the shirt capital of China".

　　 At the same time, the conference also specially set up the link of visiting and investigating the digital and intelligent clothing industry community in Yiwu, and the link of shirt static exhibition and display, and had in-depth exchanges with many shirt enterprises such as Lutai, Yida, Kuangbo Intelligent Manufacturing. The docking link not only deepened the exchange and cooperation between industries, but also made the participants feel the high-quality development of Yiwu's shirt industry.

　　 Chen Xizhou, secretary of the Party Committee and chairman of Yiwu Industrial Investment Group, said that building a digital and intelligent clothing industry community in Yiwu is a move to promote the transformation of digital and intelligent industries. The community should focus on four core functions and supporting modules to enable industrial development, relying on five value advantages of clothing industry agglomeration, smooth traffic network, industry city integration development, state-owned enterprise brand endorsement, and digital economy development, Strive to build a clothing industry ecosystem and a digital transformation and upgrading demonstration park.

　　 Wu Guilun, member of the Party Leadership Group of Yiwu Municipal People's Government and director of the management committee of Yiwu Economic and Technological Development Zone, deeply stated that Dachen Town has long been an important clothing industry base. At present, the traditional clothing industry is in urgent need of transformation. The implementation of digital and intelligent clothing industry community projects is of great significance and will form an industrial cluster to promote upgrading. At the same time, the industrial community needs to focus on industrial chain cultivation, strengthen technology empowerment, optimize business environment, help enterprise development, attract talents and brands, and become an innovation highland in the future.

　　 On the scene of the conference, Yiwu Gufan Clothing Co., Ltd., Yiwu Shuangyu Clothing Co., Ltd., Yiwu Bohao Clothing Co., Ltd., Yiwu Xinbailan Clothing Co., Ltd., Yiwu Booker Brothers Clothing Co., Ltd., Hong Kong Lida Clothing Co., Ltd., Jinhua Jiana Clothing Co., Ltd., Yiwu Xiqi Clothing Co., Ltd. signed contracts with Yiwu Industry Investment Group on the spot, Join the shirt industry cluster in Dachen Town and jointly write a new chapter of "the shirt capital of China".

　　 At the same time, Zhou Shuangxi, Deputy Director of Standardization Department of Shanghai Textile Group Testing Standards Co., Ltd. and Deputy Secretary General of Shirt Sub Technical Committee of National Garment Standardization Technical Committee, announced the list of "leaders" of enterprise standards in the shirt field in 2024 at the release of enterprise standards in 2024. The field of woven shirts includes: Jiangsu Tiger and Leopard Group Co., Ltd., Hailan Home Group Co., Ltd., Youngor Garment Manufacturing Co., Ltd., Zhejiang Tianchi Garments Co., Ltd., Zhejiang Aoge Garments Co., Ltd., and Zhejiang Wangzu Garments Co., Ltd. The field of knitted shirt includes: Fujian Qipilang Industrial Co., Ltd., Youngor Garment Holding Co., Ltd., and Yiwu Shangjie Garment Co., Ltd. Four of the nine award-winning enterprises are from Yiwu.

　　 Fashion focus, showing diversified style

　　 In the era of rapid change, shirt has become the integration point of business and fashion. The integration of design philosophy and manufacturing technology makes shirt not only a business necessity, but also a fashion trend leader.

　　 Wang Yutao, the winner of the two "Golden Summit Award" for Chinese fashion designers, vice chairman of the Chinese Association of Fashion Designers, and founder of the Beautyberry brand, shared that after several periods of evolution, the shirt has gradually become a clothing category with diverse styles from the original intimate underwear. Now the shirt design is constantly innovating, bringing forth new ideas in terms of style, material, color, pattern, and wearing methods, In order to meet the needs of different groups of people, and also show diversified characteristics in the fashion trend, such as men's shirts with high gloss fabrics, personalized formal clothes and other trends, women's shirts pay attention to classic and advanced texture and keep up with the trend changes, new Chinese shirts show the beauty of Chinese elegance and so on.

　　 Fashion is the soul of shirt, and innovation is the vitality of shirt. Jin Honghui, vice chairman of Zhejiang Garment Industry Association, chairman of Yiwu Garment Industry Association and chairman of Zhejiang Tianchi Garment Co., Ltd., believes that enterprise development cannot be separated from innovation and technology. Yiwu's shirt industry originated in the late 1970s and has developed to a total scale of over 10 billion yuan. From wholesale markets to shopping malls, from improving production technology to exploring digital flexible production, each step is inseparable from the power of innovation and technology. At the same time, the industry calls for the power of youth, hoping that the younger generation can inherit and develop, and play a greater role in the field of shirts.

　　 The "China Shirt Fashion Release Show" segment of the conference is divided into four series: business fashion, green environmental protection, leisure fashion, and functional technology. It shows the innovative achievements of shirts in design concept, material application, process technology, and other aspects, reflecting the development trend of the shirt industry to follow the fashion trend and pay attention to environmental protection and functions. The release show is not only a visual feast, but also a vivid portrayal of Dachen's shirt breaking into a butterfly in the process of innovation and inheritance.

　　 The successful holding of this conference provides an important platform for exchange, cooperation, innovation and development for the shirt industry. Through in-depth discussion of industry problems and trends, sharing successful experience of enterprises, it promoted collaborative innovation and cooperation among enterprises, improved the overall competitiveness of China's shirt industry, and promoted industrial upgrading and high-quality development. In the future, under the guidance of new advantages and the joint efforts of all parties, China's shirt industry will continue to develop in the deepening of reform, show stronger competitiveness in the global market, and create a more brilliant tomorrow.

(Source: China Garment Association)