Domestic Diaper Brand SUNNYBABY Shines Brilliantly In Tiktok Thailand

In recent years, the global market of maternal and infant products has shown a very considerable growth trend, and its market scale has continued to expand, pregnant with endless development potential. This trend has not only attracted the attention of many local enterprises, but also allowed many cross-border sellers to see new business opportunities. In the third phase of the 134th Canton Fair last year, more than 1300 pregnant, baby and child enterprises competed to appear, fully demonstrating the activity and competitiveness of this field.

According to relevant data from the General Administration of Customs and the industry, in 2022, China's export of maternal and infant products reached 48.36 billion US dollars, up 5.6% year on year. This data not only demonstrates the strong competitiveness of Chinese mother and baby products in the global market, but also reflects the deep strength and continuous innovation ability of Chinese enterprises in this field. Among them, baby diapers, as an important category of maternal and infant products, have a particularly prominent export performance.

In June this year, the export volume of baby diapers reached 1027.4038 million yuan, including the Philippines, Vietnam and other Southeast Asian countries. These regions have a strong demand for baby diapers, providing a broad market space for Chinese enterprises. It is worth noting that the domestic diaper brand SUNNYBABY is emerging in this market, especially in TikTok Thailand.

Since its launch in May last year, the total sales volume of SUNNYBABY diapers in TikTok Thailand has exceeded 320000 pieces, and the total sales volume (GMV) has exceeded 70 million baht (about 2.1 million US dollars). This diaper has won wide praise from Thai consumers for its user-friendly price, high cost performance and excellent quality. In the past month, the sales volume of SUNNYBABY diapers has reached record highs, among which the highest daily sales volume reached 9305, successfully ranking in the top ten of this category, fully demonstrating its popularity in the Thai market.

It is worth mentioning that live video tape is very popular in Thailand. It is predicted that by 2025, the commercial value of Thai live broadcast will reach 3.45 billion dollars, accounting for 38% of the social media market value in Thailand. This trend has provided new marketing channels and growth opportunities for Chinese brands such as SUNNYBABY. Through social media platforms such as TikTok, SUNNYBABY can directly interact with Thai consumers, display product features, improve brand reputation, and further expand market share.

In the face of the challenge of declining demand for diapers in the domestic diaper market due to the decline of the birth rate, SUNNYBABY brand laid out as early as possible and targeted at overseas emerging markets. Through continuous innovation and expansion of overseas markets, SUNNYBABY has successfully achieved business diversification and sustainable development. In 2023, the company's overseas revenue will reach 307 million yuan, an increase of 17.6% year on year. This achievement verifies the competitiveness of SUNNYBABY brand in the overseas market, and also lays a solid foundation for its future development.