Inheritance And Transformation: ZIFEI WANG Shines At London Fashion Week

In the spring and summer of 2025 London Fashion Week On the stage, Chinese elements are deeply integrated into the local fashion design with a bright posture, which not only shows the wonderful dialogue between eastern and western fashion culture, but also highlights the unique charm of Chinese fashion culture and growing fashion confidence. In this grand gathering of the world's top designers and trend leaders, independent designer brand ZIFEI WANG · Wang Zifei has successfully attracted the attention of the fashion industry with its unique international creative charm and Chinese cultural heritage.

"Endless River": Romantic Encounter of Eastern and Western Cultures

Tianjin has the Haihe River and London has the Thames River. The theme of this release show is "Endless River", which is not only a metaphor for the historical and cultural resonance between Tianjin Haihe River and London Thames River, but also a cultural exchange and dialogue across borders. Through this creativity, the designer skillfully presents Tianjin's multi-cultural features - from classical to modern, from elegant to folk, and the blending of east and west on the international fashion stage, demonstrating the profound connotation and innovative vitality of Chinese civilization.

　　ZIFEI WANG · Wang Zifei and Tianjin Culture and Tourism Cooperation have made the "endless river" a metaphor for the subtle relationship between the two cities in history, architecture, culture and other fields - "the Haihe River meets the Thames". With flowing lines, rich colors and profound cultural heritage, they have drawn many fashionable pictures that blend the East and the West. This grand show is a tribute to history and an infinite vision of future culture.

　　 Skill integration, inheritance and innovation

In terms of design method, ZIFEI WANG· Wang Zifei It shows its unique ingenuity. The ingenious combination of western three-dimensional cutting and deconstruction techniques, the unique ingenuity of Chinese traditional cutting, and the ingenious application of abstract hand painting, printing and dyeing, non fragrance cloud yarn, fabric transformation, collage and crimping, make every work full of vitality and innovation. This series of works not only shows the unique charm of Chinese aesthetics, but also interprets the perfect integration of oriental wisdom and modern design from an international perspective.

Healing power of moss: Inspired by moss, it combines industrial rust to show the gentle healing of nature to industrial cities. The collision between the moss green coat and the deconstructed porcelain elements symbolizes the tenacity of vitality and the continuation of hope.

Ancient and modern literature and art interweave: pay homage to Tianjin's history, and have a sense of nostalgia for the future. The revolutionary Qiu Jin's new style of women disguised as men and Lin Huiyin's literary reconstruction show the diversity and depth of Tianjin's history in a retro futuristic way.

Haihe meets Thames: a perfect blend of eastern and western cultures. The mohair jacquard fabric simulates the flow of the river, and the loose silhouette and shaped sleeve design show a unique Kesulu style. The combination of ink and wash jacquard and traditional Chinese robes reproduces the classical charm while enhancing the modern sense.

Cross border cooperation to create immersive show viewing experience

Chinese Sculpture Artists Ren Zhe and ZIFEI WANG's cross-border cooperation has pushed the main visual design of the show to a new height. The dynamic line of river intersection, the charm of oriental aesthetics, and the elegance of London's ancient buildings combine to create a viewing experience beyond reality. The audience seems to be in the intersection of time and space, feeling the profound historical heritage from Tianjin and the modern fashion atmosphere of London.

While deeply exploring the local folk culture of Tianjin, the show also incorporates diversified innovative elements. The designers work together with Qihong Textile Liufu Textile , Huiming Jacquard, Omania and Tianwei Textile, from 5 Fangwu, Maoshi and DONG YEEMAN、 All AOKINSIDE、ANNXU、 Seven jewelry brands, including Donghei and Sanbai, and three shoe brands, including DAPHNELAB, TERRAINCOGNITA and CHINCHIN, jointly created a visual and cultural feast. These cooperation not only enrich the sense of hierarchy of design, but also demonstrate the brand's persistent pursuit of quality and innovation.

　　ZIFEI WANG · Wang Zifei's appearance at London Fashion Week is not only an important promotion of brand internationalization strategy, but also a wonderful interpretation of Chinese culture going global. With fashion as the bridge, it connects the eastern and western cultures and conveys a positive and harmonious attitude towards life and values. In the future, ZIFEI WANG will continue to bring more surprises and enlightenment about beauty to the world with its unique perspective and creativity.