Create A New Ecosystem Of Health And Maternal And Infant Products

A piece of diapers, passing care; Wipe a soft towel and feel healthy; Buying a favorite brand, satisfying emotional value, experiencing a new product, and enjoying the innovation of the times... These small blessings in consumer life are just the small goals that the health and maternal and infant products industry has been pursuing. In this loving industry, the practitioners of the upstream and downstream industrial chains are striving to create a new circle and growth point of health and maternal and infant products with the industrial sentiment of "not entering the garden, but not knowing the spring".

　　 On July 18, the 6th Health and Maternal and Infant Products Industry Summit Forum (2024 Annual Meeting) was held in Shanghai This meeting is under the guidance of the China Industrial Textile Industry Association, sponsored by the Health and Maternal and Infant Products Branch of the Middle Class Association, co organized by Youquan Care Products Technology Co., Ltd., Jieliya Home Co., Ltd., October Crystal Maternal and Infant Products Co., Ltd., Shandong Zhuobi Maternal and Infant Products Co., Ltd., Jiangxi Youhe Sanitary Products Co., Ltd., and Meijiashuang (China) Ltd., Guangzhou Spree Technology Co., Ltd. and Lufeng Machinery (Zhengzhou) Co., Ltd.

Li Lingshen, Vice President of the China Textile Industry Federation, Li Guimei, President of the China Industrial Textile Industry Association, Yan Huarong, President of the Health and Maternal and Infant Products Branch of the China Association for the Middle East, and President of the Jinsanfa Group&Youquan Co., Ltd., Chen Lidong, President of the Spunbonded Nonwovens Branch of the China Association for the Middle East, President of Shanghai Jingfa Industrial Co., Ltd., and President of the Lining Materials Branch of the China Association for the Middle East Shen Rong, Chairman of Wipperst Group, Yan Yan, Chairman of Young Entrepreneur Alliance of China Association for the Middle East, Vice Chairman of Zhejiang Jinsanfa Group Co., Ltd., and more than 200 representatives of key enterprises in the upstream and downstream industrial chains of the health and maternal and infant products industry attended the meeting, which was presided over by Bai Xiao, Secretary General of the Health and Maternal and Infant Products Branch of China Association for the Middle East.

Li Guimei said in her speech that with the upgrading of consumption worldwide, consumers have put forward higher requirements for the quality, function and comfort of products, the demand for scene segmentation has led to more new tracks, and the changes in consumption preferences of specific groups have also injected new vitality into the development of the industry; At the same time, the health and maternal and infant products industry is also facing multiple challenges such as the reduction of domestic demographic dividend, fierce market competition, shrinking demand for international trade, sustainability and environmental pressure. In this regard, Li Guimei put forward four suggestions to strengthen the construction of basic capacity and strengthen the guidance of scientific and technological innovation; Deepen the concept of green development and promote the transformation and upgrading of digital intelligence; Accurate insight into consumer demand and comprehensive grasp of the market pulse; Attach importance to the construction of brand culture and enhance the competitiveness of the international market.

Yan Huarong introduced the situation and work plan of the Health and Maternal and Infant Products Branch in his speech. He said that the original intention of the Health and Maternal and Infant Products Branch was to build a high-end field of health and maternal and infant products made in China, and to open up a new circle and growth point of the health and maternal and infant products industry. He said that the next step of the branch would be to carry out work according to the characteristics of the industry. The field of sanitary products mainly focuses on products, raw materials and equipment, and the field of maternal and infant products mainly focuses on channels, brands and products. Each of them should focus on and rely on each other in the large-span industrial chain. The branch will also give full play to the role of the expert committee as a think tank and continue to promote high-quality development of the industry.

In this forum, four high-quality round table forums were specially set up, and four outstanding experts were invited to preside over the forum, and four groups of heavyweight guests from upstream and downstream of the industrial chain met face to face, to understand the latest development and future trends of the health and maternal and infant products industry from a more diversified perspective, and to jointly discuss the current hot spots and difficulties of the industry, Find better answers to the issues of common concern at the moment, and explore a better direction for planning ahead.

What are the hot and difficult points in the industry under the new model of mother and child retail channels? Yang Chi, senior product director of Babycare, had a full discussion with Luo Nengcai, chairman of Yunnan Dengbaibi Maternal and Infant Products Co., Ltd., Shao Xindong, general manager of Gansu Greelijia Maternal and Infant Products Co., Ltd., and Yang Hongwei, general manager of national procurement of Shaanxi Xiaofeixiang Maternal and Infant Products Co., Ltd. Dencombeby made use of the stock age to carry out deep resource integration; Greelijia has adopted the strategy of "opening more stores in big cities and opening more stores in small cities". At present, there are 6 stores with an area of more than 1000 square meters; Flying Elephant insists on direct marketing. So far, it has more than 500 direct stores. Enterprises from the northwest and southwest have found suitable consumption scenarios.

Green is an eternal topic in the manufacturing industry. Zhang Heng and Chen Lidong, professors of Zhongyuan University of Technology, Zhao Donghua, director and vice president of Hengyi Petrochemical Co., Ltd., Yu Hanjiang, chairman of Green Fiber Co., Ltd. of China Textile Academy, and Kang Guitian, general manager of the nonwovens division of Hengtian Heavy Industry Co., Ltd., discussed the green The trend of environmental protection and its new application in the field of mothers and infants were analyzed. Hengyi Group has three major sectors: polyester, PTA and oil refining. It is implementing the strategic iteration of establishing a cylindrical industrial chain, and has great technological and scale advantages; As a state-owned enterprise, Zhongfang Green Fiber will unswervingly shoulder the role of "ballast" and become better, bigger and stronger to achieve high-quality development; Hengtian Heavy Industry is the largest manufacturer of spunlaced nonwoven equipment in China. It runs side by side with its European counterparts and is known as the "three swordsmen of spunlaced". It believes that new technologies of high quality and low cost will win in the fierce market competition; Shanghai Jingfa is responding to the more challenging market with newer technical means, better factory conditions and higher industry standards.

In the field of maternal and infant products, they are aiming at high-end brands. How to accurately grasp consumers' high-end demand for non-woven sanitary products in the field of maternal and infant products? Under the question of Zhao Jing, executive vice president and secretary-general of Jiangsu Maternity, Infant and Child Products Association, Hu Shengming, chairman of Wuhan Keren Baby Maternal and Infant Chain and Wuhan Xingminghua Trade Co., Ltd Fei Haibing, chairman of Hangzhou Yongzhuo E-commerce Co., Ltd., and Xin Zhiwei, senior strategic procurement director of Babycare, shared the growth and development of domestic mother baby brands under the new demand of the mother baby market. Babycare's brand positioning is a global strategy. It has been improving its standards, making food grade formula and plasticizing efforts; Kern Baby has become the main force of parents facing the post-90s generation, meeting their more mature and rational consumption concept; Yongzhuo launched a new diaper brand based on the view that a thousand flowers bloom in the world, and achieved market share from attractiveness to repurchase rate.

Zhou Shouquan, General Manager of Zhejiang Youquan Care Products Technology Co., Ltd., Su Yiqiang, Chairman of Yusheng Company, Chu Yongwei, Chairman of Zhejiang Kakama Technology Co., Ltd., Xu Shuwei, General Manager of Haina Intelligent Equipment International Holdings Co., Ltd., and Guo Libo, General Manager of Zhengzhou Zhilian Mechanical Equipment Co., Ltd., focus on "two towels and two pants" in health and maternal and infant products Share your own views and experience with the future trends of cutting-edge technologies. Su Yiqiang said that Yusheng Company has experienced the development process of Chinese baby diapers from scratch, to excellence, from import to localization, and then to export, and hopes that domestic high-end brands will continue to increase in the future; Zhengzhou Zhilian Machinery has performed well in wet towel equipment and intelligent overall solutions, and has also achieved good results. Its overseas market share has also been rising in the past two years; Chu Yongwei introduced the development history and future market trend of the soft tissue market; Xu Shuwei said that the menstruation pants equipment has made continuous innovation and breakthrough in recent years, and the products have made rapid progress from pants type to material comfort.

Li Lingshen said in his summing up speech at the meeting that health care and maternal and infant products are deep subdivisions of the textile industry and are still being adjusted and upgraded at the industrial level of stable growth and meeting demand. In this stage of stock digestion, entrepreneurs need to grasp expectations, make sustainable changes, walk out of a personalized and differentiated development path, and make continuous efforts towards the goal of "the source of high-end manufacturing in the world". Therefore, Li Lingshen gave suggestions to the health and maternal and infant products industry: from a strategic height and a roadmap for future industrial development, from serving the people's life and health to explore the value and mission, from the construction of modern industrial system to tap demand potential and stimulate enterprise vitality.