The 23Rd Red Bean Festival: The Annual Red Bean Festival, Dedicated To Love

Tanabata, has always been pinned on people's pursuit of good feelings, the vision of a happy life. Since 2001, Red Bean Group has integrated the traditional Tanabata romance with modern emotional appeal to create Red Bean Tanabata Festival, which has innovatively promoted the festival culture to "break the wall and go out of the circle". Now, it has become "our festival" and is a popular "Chinese Valentine's Day".

Since the launch of Red Bean Tanabata Festival 23 years ago, the way to promote the Tanabata culture has been constantly innovating, from the "pen meeting" of famous artists, the poetry festival, the nationwide search for the most beautiful stories to the holding of large-scale art parties. In 2020, for the first time, the Red Bean Festival Gala of Red Bean Group will be themed with live broadcast, presenting an online and offline gathering of hundreds of millions of red fans celebrating the Double Seventh Festival. The 2021 Red Bean Tanabata Festival "Acacia and Love are Tanabata" live broadcast theme evening party, taking the classic love story as the connection point, created a unique classic love theme poetry recitation and national concert. In 2022, Red Bean Group's cloud celebration of "65 years · creating comfort" fully demonstrates the original intention and achievements of Red Bean's 65 year history of struggle and its commitment to promoting culture.

This year, the 23rd Red Bean Tanabata Festival of the Red Bean Group launched a series of activities focusing on "comfort". Among them, at 7:30 p.m. on August 19, the "Red Bean Comfort Night" - the 23rd Red Bean Tanabata Festival and the "Zero Sense Comfort Shirt Festival" will be held in the Red Bean Flower City, Zhongshan Road, Wuxi, with songs, modern dance, poetry recitation, Xiju Opera and other performances performed in turn, While watching the program and appreciating the culture of the Double Seventh Festival, the fans will also enjoy a new red bean comfort culture show in the red bean men's clothing and red bean comfortable products show. The party will also be broadcast live on Tencent, ZAKER, Ziniu News, Wuxi Bo Bao and other major platforms to share the ultimate comfort and romance of Red Bean with Hong Fen.

Red beans on Tanabata make lovers more comfortable! Every year, red beans are a good choice for lovers to send gifts to each other to express their love. With the opening of the Tanabata Red Pink Season this year, the festive and romantic atmosphere of the offline stores of Red Bean has been full. Red Bean Comfort Men's Wear started the "Red Bean Zero Sense Comfort Shirt Festival", and the "Zero Sense Comfort Shirt", which sold 600000 pieces, became the first choice for holiday gifts. Mysterious holiday gifts are also set up in the interactive card punching area of the store, which adds more interest to the shopping of pink fans. At the same time, Red Bean Comfortable Men's Wear, Red Bean Home, Red Bean Children's Wear and other red bean brands will carry out thousands of road shows and red bean parties in succession throughout the country, unlocking the warmth and sweetness of the unique "China Valentine's Day" for the national red bean brand.