What Brands Are There In The Sales Of Tmall'S Platform On New Year'S Goods Festival

It is reported that the 2023 Tmall New Year Festival will be divided into two stages. The warm-up period will be from 0:00 on December 27 to 20:00 on December 29, 2022, and the official period will be from 20:00 on December 29 to 24:00 on January 4, 2023. It is worth noting that Tmall cancelled the "full reduction across stores" and replaced it with the "official reduction" method, that is, the orders placed in the activities are preferential prices, so that consumers finally experienced a shopping spree without "pressing the calculator".

Under the new playing method, which brands will succeed in "race" at the beginning of 2023?

According to the relevant data provided by Nint Ren Tuo, a digital retail data service provider, "food, clothing, housing, transportation" and gift attribute categories are the main characters of the New Year Shopping Festival.

　　 Clothing Bosiden also topped the list of women's clothing and men's clothing, and was the big winner of the clothing category of the All Day Cat New Year Shopping Festival.

　　 Women's wear Uniqlo, Evley, MO&CO UR, ONLY, Yaya, and Snow Fly were all on the list. Down Jackets The brand accounts for nearly half of the total. In addition to the champion Bosden, Yaya has surpassed Uniqlo and leaped to the second place, and Zhongfei has re entered the top five, and Yalu has ranked the ninth on the list. men's wear On the one hand, Bosideng, Yaya and Xuezhongfei also boarded TOP 10; Uniqlo ranked top 2 men's wear.

　　 Underwear In the household service category, Antarctica and Cat Man rank top 1, and Hengyuanxiang, Red Bean, Septwolves, Langsha and other * * * * have been on the list. Among the new brands, Jiaonei ranked third, Ubras ranked fifth, and a tree ranked ninth.

Popular men's shoes and women's shoes are almost dominated by domestic products. Daphne ranked top 1 in women's shoes ranking; In addition to SKECH and UGG, which ranked 7-8, the remaining 8 women's shoes in the Top 10 list are domestic brands. Among them, Warrior, Belle and Camel are all brands on the Top 10 list of popular men's and women's shoes at the same time.

　　 Luggage and leather goods/popular women's bags/men's bags In the category, Coach, Gucci, CHARLES&KEITH and MICHAEL KORS are the top four international brands, and SONGMONT, Cartile Crocodile and ULDUM, the three domestic brands in TOP 10, are ranked fifth, seventh and ninth respectively.

In the jewelry category with strong gift giving and decoration attributes, Zhou Shengsheng ranked top 1 in the jewelry/diamond/jade/gold category, followed by Caibai, and Chow Tai Fook also entered the top three. Tongshifu, a household jewelry brand focusing on traditional Chinese customs, surpassed the Fauvism and ranked top 1 in the household jewelry category.

It is also a necessary gift for the New Year, and the food category is also the key stock category of the New Year. In the category of snacks/nuts/specialties, three squirrels, herb flavor, and good shops ranked top three; Nut snack brands such as Time Per Fruit, Bibizan, Cha Cha and Wolong ranked sixth, eighth, ninth and tenth respectively, while traditional candy, biscuit and pastry brands such as Xufuji and Wangwang were on the list; Yuzai, the brand of new face spicy noodles, has reached the fourth place.

Tomson Beijian ranked top 1 in the category of health food/dietary nutrition supplement food, and the American brand ALLNATURE/AMEQI, which focuses on collagen peptides, surpassed Swisse and ranked second. WONDERLAB, a cutting-edge health food brand, was ranked ninth. In terms of traditional nutritional supplements, Yanzhiwu ranked first in the Top 10 brands, and Laojin Mofang and Xiaoxian Stew ranked fourth and fifth.

At present, three domestic dairy products in the coffee/cereal/beverage category are Mengniu, Yili and an adopted cow. The coffee brands on the list are Nestle and Yutianchuan, ranking top 4 and top 9 respectively. Huiyuan, Wangwang and six walnuts, the three common "New Year" brands, ranked seventh, eighth and tenth respectively. It is worth noting that the extraterrestrial electrolyte water is on the top 6 of this list.

In the category of tea and wine, small pot tea ranked first in the category of tea, followed by pleasant tea color, occupying the top 2 of the list; Wuliangye occupies the top 1 position in the liquor category, and is listed in the top 3 with Yanghe and Luzhou Laojiao surpassing Moutai.

Skin care and beauty products are one of the choices for giving gifts and rewarding yourself during the Spring Festival. In the category of beauty and skin care, L'Oreal ranks top 1 steadily, and the domestic brand, Pelaiya, ranks second over three international brands, Estee Lauder, Lancome and Olay. In terms of cosmetics, the top two are YSL and 3CE, followed by the domestic brand Huaxizi. In addition, Kazilan and Caitang, two domestic brands, are also on the list, squeezing out the positions of MAC and MAKE UP FOR EVER in the Double 11 list.

Compared with last year's Double 11, the top 10 sales rankings of household appliances and other household appliances brands have changed significantly. Coworth and Tianke have surpassed Dyson in the top two places, while Stone and Pursuit rank fifth and seventh respectively; Mijia ranked eighth; Rainbow, which mainly focuses on thermal appliances such as electric weibo, entered the list and ranked 10th.

The top seven brands in the kitchen appliances ranking list are not much different from last year's Double 11. The eighth, ninth and tenth Meiling, Zhongkedian and * * * in this ranking list edged out Panasonic, Qinyuan and Angel in the Double 11 ranking list.

It is worth noting that the top 10 brands on the list of household appliances are all domestic brands, Haier and Midea still occupy the top two, and the leader of Haier's brand pushes Siemens out of the list, ranking tenth.

In other categories, Apple still dominates the top of mobile phones and smart devices. In the list of intelligent devices, the VR intelligent wearable device PICO ranked seventh; DIDO, a smart bracelet brand with the function of measuring blood oxygen, and Guquka, ranked sixth and ninth respectively. In terms of sports shoes, Nike ranked top 1 again after the Double 11, followed by domestic brands Anta and Filo, and Adidas ranked fourth.

Fiele, Adidas and Li Ning won the top 3 sportswear, and the brand DESCENTE of Anta ranked sixth. In terms of outdoor/mountaineering/camping/travel supplies, the NORTH FACE ranked top 1, and domestic brand camels and pathfinders surpassed Canada Goose and Archaeopteryx to rank second and third; Anta's outdoor brand KOLON SPORT was ranked ninth.

According to relevant data provided by Nint Ren Tuo, the sales list of brands during the official period of Tmall New Year Festival (from 20:00 on December 29, 2022 to 24:00 on January 4, 2023) was sorted, covering women's clothing, men's clothing, women's shoes, popular men's shoes, luggage and leather goods/hot selling women's bags/men's bags, snacks/nuts/specialties, health food/dietary supplements, traditional nutritional supplements There are 40 categories including coffee/cereal/beverage, tea, alcohol, household appliances, kitchen appliances, large household appliances, mobile phones, smart devices, sports shoes, outdoor/mountaineering/camping/travel supplies.

Data description: The list is ranked according to the overall sales of Tmall's various brands (including pre-sale commodities and all spot commodities) during the statistical period. The data is counted by a third-party data company, or there is some discrepancy with the actual sales, please understand. (Data source: Nint Ren Tuo)