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The Theme Of This Year'S China International Fashion Week Is "Constant Innovation"

2022/9/6 17:56:00 0

September 4, Spring / summer 2023 China International Fashion Week In Beijing 751D · park. This year marks the 25th anniversary of China International Fashion week "Hengdong" Focusing on the seven directions of Chinese aesthetics, intangible cultural heritage innovation, fashion style, sustainable fashion, business consumption, time and space, intellectual property protection, 141 brands and 361 designers from 19 countries and regions, as well as 23 provinces and cities in China, presented 134 fashion activities.

Under the guidance of Beijing Municipal People's government and China Textile Industry Federation, sponsored by China Fashion Designers Association, jointly sponsored by Beijing Municipal Bureau of Commerce, Beijing Chaoyang District People's government, 751D · Park Beijing fashion design Plaza and Beijing Institute of fashion, this season's China International Fashion Week is jointly presented with many partners at home and abroad. It is brilliant and broad for the 25th anniversary, Drive China's fashion industry to continue to be dynamic and new.

Watch it 1　 Chinese Aesthetics

Every season of China International Fashion Week puts Chinese culture and aesthetics in an important position, becoming the vane of Chinese fashion design, and driving "Chinese Aesthetics" to become an important direction of art design. This season's fashion week covers Liangzhu culture, Sanxingdui culture, Wuxing culture, Shanhaijing, classical poetry, classical drama, calligraphy and painting, classical patterns, Oriental philosophy, palace art and other aspects, integrating innovation and artistic expression.

Watch it 2　 Innovation of intangible cultural heritage

This season's China International Fashion Week involves dozens of intangible cultural heritage technologies, including Beijing embroidery, Suzhou embroidery, silk and silk pile embroidery, Chaoxiu embroidery, Dazi embroidery, Miao embroidery, tapestry, Xiangyun yarn, song brocade, disc buckle, Miao silver, blue dyeing, grass and wood dyeing, bamboo weaving, paper cutting, shadow puppet, etc. the long-term efforts to revitalize and renew the intangible cultural heritage technology of the fashion week have yielded fruitful results.

Ss23 La koradior "Folk Art Renaissance"

During this season's fashion week, "Chinese Aesthetics" and "intangible cultural heritage innovation" have been selected as the annual focus topics of fashion industry by China International Fashion Forum. China International Fashion Week, together with many enterprises and institutions, held a series of forums and events to discuss fashion topics such as "modern expression and dissemination of traditional culture", "construction of sustainable value ecology of Chinese men's wear under the Oriental aesthetic system" and "2022 fashion consumption report of professionals".

Watch it 3　 Trend style

Over the past 25 years, China International Fashion Week has always been the cradle of young and cutting-edge designers. Projects such as the special design competition and the 10 + 3 showroom youth designer base plan have helped hundreds of designers from immature to mature.

This year's 11th 10 + 3 showroom youth designer base is planned to be selected as brands, such as xonee, Lynn Gong, Lacerta, liqingwei, etc., which will display new designs during the fashion week, such as chicxulab, i Jiji and MOI IOM, three of the 11th 10 + 3 showroom youth designer bases planned to be selected as accessory brands, exhibited their novel and unique designs in Dhub design gallery. In addition, the new generation of international shoom + 10 designers came into being.

Thee.Them

i.jiji

More than half of the brands in this season's fashion week have become the mainstay of China's fashion "rejuvenation" with their unique avant-garde fashion designs. Today's youth brands pay tribute to the glorious memory of the industrial age of their parents; The inspiration of hbeh brand comes from "art that will disappear"; Guuka expresses the brand's understanding and tolerance of multi youth culture... In the innocent "fairy tale town" show, fashion elements are also everywhere. Children's wear brands such as enhenn and j11 Mega create a new era of "trendsetters".

GUUKA

Youth today

In addition, this season's fashion professional events are also trying to tap new design forces at home and abroad. There are nine professional competitions, including the 30th China International Young Designers fashion competition, the Oriental cup · 2022 China Women's wear design competition, the final of the 31st China JeansWest cup casual wear design competition, and the final of the first China formal dress design competition of Nanshan Zhishang cup, covering formal dress, sports trend, leisure business and other categories, It provides top-level exhibition stage for the new generation of design in various style fields.

Watch it 4　 Sustainable fashion

China International Fashion Week has always attached importance to the sustainability of fashion. This season, fashion brands and designers have taken practical actions to reduce pollution, carbon emissions and waste of resources. More than 90% of the brands have implemented sustainable fashion in the design and production process.

In this season's fashion week, we will see: special step will make recycled plastic bottles into Recycled Technology fiber clothing, in terms of heat preservation, waterproof and other aspects of superior performance, all-weather protection of athletes; The fashion show of Silk City, together with "Golden Summit Award" designers, selected new technology and environmental protection fabrics, combined with the concept of sustainability, to design a fashion series full of modern urban sense; Deng Zhaoping's personal customization creatively interweaves the aviation material "Yilun 95" polyimide with natural materials such as cotton, hemp, silk and wool to create a new environment-friendly fabric... The launch brand of China International Fashion Week highly combines high-tech and sustainable concept, which is remarkable.

Tebu · Sui Zhenchong ss23 series recycled plastic bottle regenerated fiber

In this respect, the new generation of designers are also leading the new wind vane. This year's nine professional competitions focus on "sustainable" and "green" trends. The international fashion forum will "focus on fashion sustainability and explore new development opportunities" to drive fashion practitioners to think about the new direction of green fashion.

Watch it five Business upgrading

In order to implement the implementation plan for cultivating and building Beijing into an international consumer center city, the Beijing Municipal Bureau of Commerce, Chaoyang District government and China Fashion Designers Association will host the 2022 global premiere Festival and the spring and summer 2023 China International Fashion Week launching activities will also be ceremoniously held, including the release of the first store report, the release of brand new products, and the co creation of the first launch center, Help Beijing to build a global fashion highland, promote the upgrading of fashion consumption, and empower the construction of Beijing as an international consumption center city.

China International Fashion Week Dhub Design Exhibition It will bring the latest design and show the international trend. Fashion products such as clothing, jewelry, bags and home furnishings will be splendid. Through the forms of buyer's meeting, "star bringing goods" and "blogger planting grass", professional groups will be introduced to boost the rapid commercial transformation of fashion brands.

At the Dhub design meeting, there are also multi platform fashion bloggers from fashion week, such as shuoyin, xiwujie, Weibo and other multi platform fashion bloggers to punch in and bring goods, so as to help fashion brands gain more attention with fan traffic, broaden user base and realize further commercialization.

Watch 6 Fashion meta universe

China International Fashion Week first created the virtual fashion landmark and virtual interactive experience space of fashion week, which opened a new show, visual promotion and experience mode.

China International Fashion Week and aphro 3D have made great efforts to create China's first virtual fashion landmark "yuancosmos · Beijing 751D · Park", presenting the landmark retro industrial wind landmarks - "central hall" and "No.1 Workshop" in science and technology, and opening virtual fashion buildings with great plasticity to realize the fashion trend endowed by intelligent technology, Virtual art serves the interactive experience of real life.

In addition, China International Fashion Week has cooperated with several fashion enterprises and designers to create diversified virtual fashion for the upgraded virtual spokesperson of fashion week, Xiaomei, who will continue to guide 8 brand virtual shows as virtual curators. Virtual debut brand La koradior's new virtual fashion is elegant and noble, while hbeh, sivico, ankimeki, xunruo and other brands are leading the trend of virtual fashion.

In the "super dimensional virtual interactive space" of the creative virtual exhibition hall, the characteristic interactive facilities such as the visual landscape of China International Fashion Week, the display of designer works, fashion virtual installation art, etc., are set up to create a "fashion meta universe" and a virtual social circle in an all-round way.

Watch it seven

Intellectual property protection

As the leader of China's fashion industry, China Fashion Designers Association shoulders the responsibility and mission of cultivating the motive force of China's fashion creativity, maintaining the good order of China's fashion industry, enhancing the discourse power of China's fashion industry in the world, so as to contribute to the new order of global fashion industry.

During this fashion week 2022 China Fashion Intellectual Property Conference With the theme of "international coordination and protection of fashion intellectual property rights", experts and scholars from the global fashion, legal, business and other related fields will jointly explore the problems and solutions of fashion intellectual property protection, enhance the industry's awareness of respect and protection for intellectual achievements, maintain the good order of China's fashion industry, and enhance the global discourse power of China's fashion industry, So as to contribute to the new global fashion industry order.