Love And Growth Go Hand In Hand

Children are the light and hope of the future. Balabala The 20th anniversary of the brand always takes "children's fashion brand with the most understanding of growth" as the initial intention to protect the healthy growth of children. For a long time, balabalabala has always attached importance to social responsibility and paid close attention to the vulnerable children. Through conventional public welfare, customized public welfare, emotional care and public welfare cross-border, Balabala has improved the quality of life of marginalized and vulnerable children groups. In 2022, balabalabala's social responsibility strategy will be upgraded, focusing on special children and giving full play to brand advantages to support the development of special children; Encourage employees and business partners to participate in public welfare. As an industry leader Children's wear brand Balabala grows up with the new generation of families, actively undertakes social responsibility, exerts brand influence, appeals to the public to pay attention to children's growth, insists on being an advocate of children's public welfare, creates a sustainable development platform for children's public welfare, and cares for children's development in an all-round way.

　 Pay attention to special children and protect the growth of 2.67%

Since 2010, balabalabala box gift has taken the "box" as the carrier to care for children in difficulties in Tibet, Qinghai, Yunnan, Guizhou and Sichuan. By donating clothing, children's supplies and other materials, it has lit up 1000 schools and accompanied nearly 300000 children. The donated materials are worth more than 100 million yuan. One by one, the gifts full of love and surprise are delivered to the children, Accompany them to grow up happily. In the past 11 years, Balabala has paid attention to this group of children with special needs. Their appearance has enabled us to explore the depth and width of life.

According to statistics, there are 8.17 million special children aged 0-14 in China, accounting for 2.67% of the total number of children. Balabala has always been committed to "let children in the world have a good childhood". He hopes to work with government departments, public welfare organizations, retailers, suppliers and 267 public welfare group of employee volunteer association to jointly protect the growth of 2.67% of special children through public welfare projects such as "customized for love".

In late February, Balabala Join hands with Wenzhou Libao special school, walk into the homes of five special children, and start the 2022 Balabala box gift "custom made for love" project. The volunteers bring cute bear dolls to the special children's home, and communicate with them and their parents in a relaxed and pleasant atmosphere, so as to understand their preferences, daily life status and clothing requirements, and quickly establish trust with special children's families.

As the children's Day approaches, volunteers from Balabala 267 charity group carried out a second visit and brought custom-made clothes for special children as children's Day gifts. Perhaps it was the first time that these special children received new clothes that fit well. The volunteers saw a smile from the heart on each child's face, and the joyful atmosphere deeply affected everyone present.

After the event, Mr. he shared his feelings after the event: Balabala was very considerate, every small detail was considered, and the children were very happy when they received the gift. Thank the volunteers for their selfless love for the children!

　 Training designers to promote the development of children's wear industry

Founded in 1995 "China Cup" international fashion design competition is one of the famous and influential national and international fashion design competitions. It always pays attention to China's clothing industry and is always committed to selecting and selecting excellent fashion design talents for the development of China's clothing industry. Since its re launch in 2018 under the promotion of Shanghai Fashion Industry Development Center, it has focused on the relationship between the upstream and downstream of the clothing industry chain and the emotional temperature behind the clothing industry, actively responded to the national digital transformation strategy deployment, and opened a new operation in the new digital era.

In 2022, balabalabala, the leading brand of children's wear in China, and Shanghai fashion industry center focus on children's wear field, jointly launched with the theme of "the original mind of the future" "China Cup children's wear design Grand Prix". Wu Xixi, barabala's public welfare ambassador and general manager of commodities, Cheng Li, senior creative director, Zheng peisha, editor in chief of ballabala's kidstyle fashion children magazine, and Chen Peng, barabala's co designer, served as judges of the competition.

Since the event was launched on April 15, it has received extensive attention from all walks of life. Students from 13 universities, including Donghua University, Beijing Institute of fashion, Jiangnan University and Zhejiang University of science and technology, actively participated in the online lectures.

Balabala said that children are the light and hope of the future. Balabala always advocates the brand value of "the most understanding of growth", takes inspiring children's growth inspiration as its own duty, protects children's growth, and promotes global children's cultural exchange with fashion, an international language.

As a benchmark brand of children's wear in China, Balabala bravely takes the leading brand responsibility of children's clothing industry. For a long time, Balabala attaches great importance to the efficient, high-quality and sustainable development of children's clothing industry, and actively organizes / participates in activities related to the development of children's clothing industry and personnel training. Balabala hopes that through the holding of this competition, it will play a positive role in reserving designer talents for children's wear industry, promote the vigorous development of children's clothing industry, assume the social responsibility of children's clothing enterprises for children's clothing design, and let more original new generation designers gain success and self-confidence through this platform, and realize self-worth in their respective fields.

At the same time, as a global cooperation center, Bala will further promote the global cooperation.

Looking forward to the future and giving back to the society with love

In the future, balabalabala plans to cooperate with Shanghai Soong Ching Ling Foundation by setting up a special fund for "Balabala children's growth".

Shanghai Soong Ching Ling Foundation was founded by China Welfare Association in 1986. It inherits and carries forward Song Qingling's thoughts and spirit, cares for the healthy development of women and children, and promotes social harmony. It takes the realization of donors' charitable will as its own responsibility, adheres to specialization, specialization and internationalization, and actively promotes industrial and social progress.

Under the leadership of Wang Daohan, Lu Ping, Jiang Liang, etc., the foundation has established itself in Shanghai, served the whole country and went to the world. It has grown into a 5A level public offering foundation focusing on women and children's cause, with certain popularity, reputation and brand influence. More than 100 brand projects and activities have covered 31 provinces, municipalities and autonomous regions in China, and more than 4 million people have benefited directly. It has established cooperation and exchange relations with Australia, Austria, Italy, Japan, New Zealand, the Philippines, South Africa, Switzerland, the United States and other countries and regions.

The Shanghai Soong Ching Ling Foundation's concept of "everything for children" fits well with Balabala's brand mission. Therefore, the two sides plan to jointly carry out children's public welfare activities such as customizing for love and sharing for love to support the development of special children.

At the same time, the draft solicitation of the China Cup children's wear design Grand Prix is in progress. In the follow-up, it will further strengthen the talent reserve and transformation of the industry, and help the value upgrading of the contestants and excellent works through a variety of ways.

In addition, the jury will select excellent designers to join the Balabala box gift project, bring specially customized "box gifts" into special children's families, give special "box gifts" to children, and pay attention to and help special children with "tailor-made" intimate care, and make contributions to children's development.

As a leading brand of Chinese goods in children's wear industry, Balabala always adheres to the brand spirit of "exploration, love, play and dream", and inspires children to have a rich and beautiful childhood with fashion.