The Transition Consumption In The Fashion Industry Is Harmful To The Environment: Its Greenhouse Gas Emissions Account For 8% Of The World'S Total.

In the ordinary people's idea, the clothing and fashion industry is not regarded as a heavy pollution category. The first pollution is the chemical industry, mining industry, metallurgical industry and other sectors that can see the exhaust gas. In fact, clothing is a very long industrial chain. The manufacture of front end materials is a highly polluting industry, such as chemical fiber, dyestuff and so on. According to statistics, clothing production now accounts for 8% of the global greenhouse gas emissions, which is a large proportion. Artificial fibers have been found in Arctic sea ice and fish.

Fashion industry should not be expensive. But for a long time, the industry has always regarded excessive consumption as a good thing.

Wilde, a contemporary British writer, once said, "fashion is a kind of ugly that is intolerable, so it needs to be renewed every six months".

At present, the fast pace of fashion clothing industry seems to have printed this sentence. Mainly on the product, the new iteration cycle is shrinking. At the same time, the fashion life cycle is becoming shorter and shorter. The problem of resource wastage caused by the waste of clothing has also become increasingly evident in recent years.

From psychological analysis, fashion is "selling" desire. Our way of dressing often comes from the desires of the heart: we want to be new, but not to be different, and want to be in the lead. Online shopping or the commercial streets in the downtown area keep sending us the message that such demand can be realized. Fast fashion is the use of this mentality, immediate appeal can be met immediately. According to statistics, about 1/5 of the garments produced in mass production have never been sold, and they are eventually buried, torn or burned.

To curb such consumption impulses, we have to think about the fragility of the earth's environment. This means that we have to accept the idea that we should continue to bring the fun of fashion to all sectors of society, but we can not take the waste mode of clothing consumption caused by low utilization rate as the carrier of endangering the earth.

Technology can help the fashion industry to become more environmentally friendly. At the same time, improving control over the supply chain can also help. In addition, people change their clothes from direct discarded clothes to repair, recycle and even rent clothes.

Since last year, many fast fashion giants are facing a slowdown in growth, slowing down the pace of expansion. Therefore, they have taken the pace of transformation.

In 2019, H&M announced the launch of a clothing rental service at the Sergels Torg flagship store in Stockholm, Sweden. Consumers can either try them in the shop or book them online. In addition, shop designers will also offer suggestions for wear. In addition, another fast fashion giant GAP's brand Banana Republic also launched a rental service to provide women's clothing in September 2019. You can rent 3 items at a time, and enjoy free delivery, replacement and laundry services.

However, if the fashion industry itself continues to produce more and more clothes and relies solely on these external efforts, it will seem very hard for the industry to achieve real sustainable development.