Secret: The Optimization Means Of Brand Marketing Communication

Traditional advertising companies and media buying companies sell advertising creativity and media delivery plans, whether they are international 4A companies or local advertising companies. Generally speaking, they do not have much technical content. Their core strengths lie in the development of advertising creativity and communication strategies. The media buying companies are based on the analysis ability of media data and the purchasing power of the media.

Because of the rise of the Internet, digital marketing has gradually become a new topic, resulting in many Internet marketing companies and digital marketing companies. They often have the internet background, devote themselves to developing the emerging market of network marketing, and occupy the most important market share in the field of network marketing.

The early international 4A advertising companies and traditional advertising companies do not attach importance to digital marketing business. They rarely devote much effort to the study of Internet advertising. They often regard this business as an extension of traditional advertising business.

Natural technology short boards make traditional advertising companies difficult to pform, so the emerging teams with technological backgrounds show strong energy in the field of digital marketing.

In China,

The difference between the solution provider and the traditional advertising company is that the former will make more use of digital technology to achieve the choice and delivery of advertisements. They will study and analyze user behavior through a large amount of data, and even divide individual individual behavior, then analyze and model the massive data, and achieve the more accurate marketing and dissemination through a strong advertising management system. Relying on technological innovation is one of the core competitiveness of the digital marketing company.

It is precisely because of the support of technology that digital marketing companies can often get rid of the development mode of covering the market by increasing the size of personnel. The company can use technology to improve the utilization efficiency of media resources and increase the added value of network marketing, so that marketing is no longer just a labor that relies entirely on human labor. It must rely on scale growth to increase profits. This is why Vc firm value these companies more.

Traditional advertising companies

Relatively simple, advertising agencies serve a regular advertiser, offering research, strategy, creativity, media buying and other services, collecting commission fees from customers every month, and some non fixed customers charging on a single project.

However, the charging mode of digital marketing companies is completely different. They often purchase websites in a day or CPC way, or pack one day's traffic volume, then push these ads according to the different advertising habits of different users, and push different types of advertisements to them, thus optimizing advertising effect and improving conversion rate.

They establish a cooperative relationship with the website, and once they push ads to their website, they are divided into a certain proportion according to the website.

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The way of accurate dissemination is not once and for all for advertisers.

For example, a brand advertiser thinks that digital marketing is more suitable for advertising sales promotion. As for brand promotion advertising, we need to use traditional media to give publicity and publicity.

Therefore, judging from the current use, precision marketing is more important for small and medium enterprises, as well as for sales business of large enterprises.

More advertisers only regard digital marketing as an optimization means of traditional marketing communication.