Gap Helps Double 11 Through All Market Channels.

　　 Double Eleven Coming soon, businesses are coming out.

　　 Cape The group has always placed consumers in the center and is committed to creating seamless, full channel shopping experience for consumers. This is also the focus of the "new retail" in the future.

To achieve this goal, the company has been working hard to lay out a full channel strategy and create a first-class shopping experience by combining physical stores and digital technology platforms. Through Tmall platform, Gap The company has enhanced the "all channel" strategy in China, providing seamless O2O shopping experience for Chinese consumers.

Gap brand launched the store delivery service during Tmall's "summer promotion" in June this year.

As part of the all channel strategic development, when consumers place orders online, through the store delivery service, the goods purchased by consumers can be issued from the stores close to them, which provides a guarantee for the adequate supply of online shopping, and also effectively improves the efficiency of goods distribution. Through this service, consumers can also query nearby stores on the website and try to buy and buy them in person. To a certain extent, they also have positive effect on the flow of our stores.

　 Other consumer shopping experiences also include:

1. membership plan

2. action payment, etc.

GAPP group also integrates resources, whether in products or marketing, in the stores, the official website and Tmall, micro-blog, WeChat and other social media, in all customers will contact with our brand, propaganda is consistent and cooperate with each other.

This year's double 11, Gap will help to double 11 through all channels of the market, from the online cooperation of the network to the offline outdoor advertising, try the popular live broadcast, and Tmall together to create the trend of the hot spot, invited stars to help.