Solution: Why Does New Lead Lead A Good Business?

This is a Jinjiang shoe brand ordering meeting that can be written into textbooks.

At the end of 4, many new agents and distributors were gathered in a uniform POLO brand with their own brand names in the new 2016 autumn and winter new product conference called "winning 2016".

Some of them even took their families to watch this show, and frequently took out the shooting equipment and recorded any instant that they could provide confidence.

Let all

Wearing the same clothes is the idea of general manager Ceng Deqiang.

This dark blue POLO shirt is simple in style, and a main body is clearly visible for N's star shaped background.

"This is the third year since the establishment of the new brand, and we have ushered in the harvest season."

In his speech, he said that the brand adheres to the concept of "shoes and clothing integration", and this year's product strategy will be improved, and the product line of clothing and children's shoes will be pushed to the market.

But this is not the only prelude to the conference.

In order to explain the rising brand confidence of new brun, the order will be repeated: the Standing Committee of the Shicheng County Party committee and the deputy county magistrate Mr. Liu Xiaofang will present the endorsement with the relevant leaders of the local merchants Bureau; Guangdong satellite TV will sign the brand strategy cooperation agreement with the brand; in 2016, the excellent regional agents will be on the stage to receive the honorary awards such as the incentive award, the most potential award, the best match award, the sales Special Contribution Award and so on.

Zheng always came to the stage to receive a prize. He took the lead in running the new distributor in Shanxi province.

As a former agent of a brand in Beijing, he started the new lead business at the beginning of the new century, not relying on the confidence of such a huge order, but his own keen sense of smell: "N shoes" as the tide shoes, has an unimaginable huge market space in the north.

His family moved to Shanxi. In less than 1 years, he developed two dealers and opened 176 stores.

Also seen in this good business is the operation of new Shenyang, the chief operating officer of the New District, general manager Xuan. In his view, only two years in the three northeastern provinces of "N shoes", the potential has not yet been fully excavated.

And Shenyang, as a brand new battalion leader in new brun, has quickly launched flagship stores into a line of business.

"New brun leader takes a year to complete the development process of other brands that take five or six years to build up."

Xuan Chung is not proud of this.

Enlarging the area to the whole country, the expansion speed of the new leading shop is amazing.

From last year to this year, nearly 1000 stores have sprung up and become a counterexample in today's flagging shoe market, or even a miracle.

After the new stage of the order, the dynamic music and the changing styles, why does the new lead lead to a good business?

Experiential form

Create record: single day sales break 100 thousand!

"Offline monopoly is still the main force in the market," says Xuan.

"Electricity providers are developing fast, but now consumers have a tendency to return to large shopping malls."

In the Shenyang area, new flagship store is often a large shop with an area of 300 to 400 square meters. Experiential marketing has become the main means of promotion.

"We usually walk in three steps, first through the promotion of entertainment, large-scale activities and WeChat propaganda to preheat; after draining to the store, we will take the main push type cost-effective products as the core for people to people activities; when consumers wear our shoes and experience that kind of foot feeling, they will be attracted by our products, then we will use VIP member means to follow up some value-added services."

General introduction.

As a matter of fact, the new agent dealer team, which is leading the new century, has been fighting for hundreds of wars. For example, "we can manage our marketing ourselves," said Zheng. In Shanxi, the emergence of new 100 Lun is like putting a fresh blood into the market.

"We have even developed a" street of shoes, "the quality of the outlets is good, and our sales volume has broken 100 thousand on that day. This phenomenon has not happened for several years, and let us be confident!" Zheng Zong shares with other dealers every time.

Optimize supply chain and improve product cost performance

Supply exceeds demand: from 80 thousand to 300 thousand.

For Zheng general, who was the late agent of new Bai Lun, this achievement has been quite good.

But he said sales were not unexpected. The unexpected is the supply of brand headquarters.

"I only booked 80 thousand orders for the order last year, but I have asked 300 thousand times for the whole year," Zheng Zong called at the order meeting.

"This year's

We have provided 2000 items so that dealers can ultimately choose 400. "

Ceng Deqiang, general manager of new 100 lead, said.

These styles are provided by the product development and testing center set up by the brand in 4 shoe city of the whole country, and have made great progress in material and technology content, such as ENCAP shock absorber bottom, CR followed by stabilization system and foam shock absorber rubber, further improving the comfort of shoes.

This new product shows that the new bran leads the fashion and jogging leisure to the end. From model to product, it integrates the brand concept of the unique brand, displaying nearly 100 new products of autumn and winter, and opening a visual feast.

"At the same time, we specialize in making shoes for more than ten years, and we control the production cost very well, so we can make reasonable pricing and provide consumers with the most cost-effective products."

Ceng Deqiang said in an interview with the local TV station.

Establishing big data and strengthening dealer management

Speed growth: 3000 stores in the country?

"The core competitiveness of the new lead is its R & D positioning and quick response. This is the biggest reason why we can become the leader of N shoes.

Zheng Zong analyzed: "this is the process of quickly occupying the market, but we must enter the stage of meticulous management so that we can remain invincible."

Looking at the new store run up from 1800 to nearly 3000 in one year, agent dealers have a deeper thinking on the long-term development of the brand.

This is an opportunity for Zeng de Qiang to decide to set up a strategic decision Committee. He will set up a large marketing department at headquarters, import ERP software system and build up a large database, so as to strengthen the management of distributors.

And at the order meeting, Liu Hao, the marketing director of new lead, also came to power. "We need to strengthen market management, strictly monitor the operation order of all regions, assist the various regions to do the company's corporate management, implement the terminal policy and implement it, and open up a higher and further journey in the future."

As a professional manager, Xuan always believes in the market principle of "survival of the fittest": "from product development, production quality, marketing, brand building, each of these rings plays a major role in the long-term survival of the brand."

After the horse race enclosure, the 3000 stores terminal is only the brand at the forefront of the market performance.

Only the whole process of data management, the brand can support, like Slogan: lead the dream with faith.