Hudson 'S Bay Is Expected To Open Its Branch In Germany To Expand Its Business.

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Fourth quarter earnings analysis.

Despite the poor sales performance of its luxury boutique Saks Fifth Avenue, the stock price rose due to its positive news.

After the meeting, Hudson's Bay's conference call initially revealed the expansion plan of its sub brand Saks Fifth Avenue.

It is reported that the German department store Galeria Kaufhof, which was acquired in the last financial year, will be conducive to the deployment of the group in the German market because of its widely distributed department stores in Germany. Therefore, the group will set up a branch in Germany for further expansion in Germany.

The detailed expansion plan has not been disclosed by the group, but according to this Europe

The document says that this will cost Hudson 's Bay close to $1.5 for the next 7 years of European expansion.

It's about sub brands with poor performance.

The group said it plans to open 40 stores in 2017, and stores are located in the original department store of Galeria Kaufhof.

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Although many luxury brands are very optimistic about the economic situation in the current financial year, many brands of CEO also believe that the brand will continue to grow.

But a recent report from foreign media predicts that the slump in the luxury sector will continue to slump in the current 2016 fiscal year.

In addition, the report also pointed out that American consumers began to treat luxury consumption with wait-and-see status, and even many consumers waited for the discount season before they began to buy. In the past, the characteristics of "buy and sell" were catalyzed by the reasons of economic slowdown and strong dollar, and turned to a calm and cautious attitude.

To a certain extent, this reflects the prudence of consumers, and it also proves that the main reason for the negative growth of the luxury goods industry in the current fiscal year 2016 is recorded.

It is reported that in the 2015 fiscal year, the global luxury industry recorded an increase of 1.5% to 250 million euros, but as a result of the low growth of luxury goods, the US and China market will forecast a decrease of about 1%.

The foreign media who conducted the survey said that the 2016 fiscal year will be a year of low growth in the luxury goods industry.

In the past few weeks, many luxury brands and chain corporation have released the report of the current quarter. Although a few brands have recorded growth, negative growth is the current norm for the luxury goods industry.

At the same time, due to the impact of the US dollar exchange rate, the consumption desire of European and Chinese consumers continued to slump. This report predicts that in the current fiscal year 2016, 35% of the decline will be reflected in the sales volume of these markets, and in the coming days, the decrease may be reduced to 25%.

In the report, it is pointed out that the price of Chinese luxury goods is far higher than that of overseas markets because of the disunity of global sales of luxury goods. Even though some brands have adopted the strategy of lowering prices, the price of Europe and America and the Asia Pacific region still has a gap of 30%, because the Hongkong market has now become a "freezer", which will further reduce the number of visitors to Hong Kong.

At the same time, visitors to Europe have improved, promoting the growth of European luxury goods sales.

However, this trend has also led to a further reduction in luxury consumption in the Chinese market.

In this regard, many luxury brands have chosen to lower market expectations for the current fiscal year 2016.

For example, UBS investment bank reduced Cartire and Swatch group's profit target by 7% and 9% respectively.