It'S Hard To Make Money! Boldly Predict The Future Trend Of Domestic Clothing Brand Development

Where will China's clothing go in 2015?

People's livelihood "clothing, food, housing, travel", the clothing industry is very broad prospects, how to grasp the current opportunities? Double eleven turnover 57 billion 100 million! Mobile Internet impact on physical shops, how to turn crisis into opportunity?

Rentals, artificial rises and raw materials are rising. Is the entity store business really impossible?

How to build the core competitiveness of online shops and micro businesses that can never be replaced?

No matter how good the business is, some people will lose money!

Without strong retailing, there can be no strong brand.

From 2010 to now, China's apparel retail brands are changing rapidly in the Chinese market.

2015 will be a serious test of China's apparel retail brand.

The fierce collision between China's clothing retail brand and the Chinese market affected by the big environment.

The unknown is terrible.

But when we have the ability to predict,

A bigger gap can be crossed.

We can break through the storm and take the lead in the market.

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I. China's apparel industry

Since the reform and opening up, China's garment industry has made considerable progress. China has become a major producer, consumer and import and export country of the world's clothing, and the clothing brand has also grown.

The development of clothing brand in China shows the characteristics of clustering, whole category, multi brand and internationalization.

At present, China has formed several regional industrial clusters.

Such as Shenzhen women's wear, Ningbo men's wear, Shantou underwear, Junan denim, Haining leather and so on, the region has strong upstream and downstream matching capabilities, forming a resultant force for brand development.

Our country now has a number of highly well-known clothing brands, such as YOUNGOR, Zhuang Ji, admired, three guns, red, yellow and blue, and so on, forming a strong market competitiveness.

Many brands also extend their brands on the basis of the original single category and develop to the whole category, such as red beans extending from men's clothing, home furnishing clothes, Lingsha from the socks industry to underwear, Anta from sports extension children's clothing, etc.

On the development of multi brands, some brands launch targeted brands according to the customers' groups, such as the ME&CITY group, which is launched by the United States, and has many brands such as the castle, Pagani, Lok ting and magic fashion.

In terms of international development, domestic brands are also colored. Bosideng opens stores in the UK and lands in the European market.

Since the financial crisis in 2008, influenced by the appreciation of the renminbi and the severe situation of the export market, foreign trade processing and exporting enterprises have launched their own brands and expanded the domestic market, and have achieved certain results.

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In the future, the development of China's clothing brands will have the following trends:

Future trends of China's garment industry

1, brand upgrading and image promotion

Since 2010, the trend of garment consumption upgrading is obvious. Consumers are more interested in high-end shopping malls and flagship stores, and the demand for high-grade clothing is growing rapidly.

In terms of clothing brand, a new round of brand upgrading has also started, focusing on fashion and high quality, and promoting brand culture, from product competition to cultural competition.

Future trends of China's garment industry

2, the market competition is increasingly fierce.

According to the statistics of the China clothing brand research center, there are more than 10 thousand garment brands in China, with low market concentration, and constantly emerging brands. International brands are also accelerating the layout of the domestic market. Various factors have led to increasingly fierce market competition.

At the same time, the channel cost and marketing cost of the domestic market are also rising. The clothing brand will face more and more intense competition.

Future trends of China's garment industry

Brand affiliate is the mainstream mode of clothing brand channel at present.

This mode can establish a relatively perfect channel network through franchisees in the short term, and get a wide range of applications of many small and medium-sized clothing brands.

However, there are some disadvantages such as poor terminal control and ununiform image.

At present, a number of first-line brands have begun to set foot in the direct camp, reduce the proportion of franchised stores, increase the proportion of direct outlets, strengthen the management of terminals, and provide customers with high quality customer service.

In the future, more and more brands will choose to operate directly.

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