Quality Is The Foundation Of Brand Capital Operation.

< p > < strong > (1) the correct analysis and recognition of brand quality < a href= "//www.sjfzxm.com/news/index_c.asp" > driving factor < /a > < < /strong > > /p >

< p > enterprises should realize that brand quality is not something that can not be touched, but it is influenced and restricted by various driving factors. For example, technology, equipment, human resources, management, raw materials, organization, operation mechanism, service mechanism, customer needs, culture and so on all affect brand quality to varying degrees.

What enterprises need to do is pform these constraints and influences into the driving force to improve brand quality.

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< p > < strong > (2) cultivate brand quality strategy concept < /strong > < /p >

< p > brand quality strategy refers to the total development direction, goal, quality management and implementation of brand quality.

The fundamental significance of quality strategy lies in providing a most important and basic driving force and protection mechanism for enterprise brand operation and brand strategy implementation.

It is the products of high quality and superior quality that promote non brand to brand, small brand into big brand, weak brand into strong brand, and ignoring quality big brand will become small brand, strong brand will become weak brand. < a href= "//www.sjfzxm.com/news/index_c.asp" > brand < /a > will become non brand.

It can be said that brand is a powerful weapon for capital operation and capital expansion of enterprises.

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< p > < strong > (3) build brand quality management concept < /strong > < /p >.

< p > brand > a href= "//www.sjfzxm.com/news/index_c.asp" > Quality Management < /a > is all activities carried out by enterprises in terms of brand quality as the object of management, determination of quality policies, objectives and responsibilities, and establishment of quality system.

Quality management is the practice of enterprise quality strategy, so it has become the foundation for enterprises to ensure and continuously improve brand quality.

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< p > < strong > (4) quality innovation consciousness < /strong > /p >

< p > any quality is dynamic and developing. It must constantly improve and innovate along with the change of the business environment.

Quality innovation is the crystallization of technological innovation, organizational innovation, structural innovation, management innovation, material innovation, technological innovation and so on.

Quality is the life of a brand, and innovation is the life of quality.

Only by constantly innovating quality can the brand remain competitive.

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< p > < strong > > span id= "1397316536339S" style= "display: none" > /span > (5) quality consciousness of action < /strong > /p >

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< p > strong > /strong > quality is the soul of a brand and the soul of an enterprise.

First of all, quality is the core of forming the cohesive force of enterprises.

For an enterprise to survive and develop, it is necessary to form a strong internal cohesive force. This internal cohesion is made up of a variety of factors. Enterprises need to create high quality brand from the property, tangible and intangible resources, wisdom and enthusiasm, team spirit and so on.

High quality accumulates the essence and unity of all outstanding culture of enterprises; secondly, quality is the magic weapon for enterprises to develop the market; thirdly, quality is the source of benefit; lastly, quality is the cornerstone of enterprise development and growth.

From the accumulation of internal capital, high quality is needed to ensure the virtuous circle and gradual development of capital operation.

From the external capital concentration of enterprises, it is necessary to rely on the quality brand as the axis of capital operation to merge, reorganize, pform and replace other enterprises and capital.

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