Children'S Clothing Market Profits Become A Hot Spot In The Industry Competition

< p > although the market of < a href= "//www.sjfzxm.com/news/index_c.asp" > Chinese clothing < /a > is not ideal in 2013, but now there are many children's projects, or clothing companies buying children's brands. Children's clothing seems to have become the driving force for garment enterprises to improve their performance.

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< p > the industry believes that "big market, high profits and competitive pattern have not yet been set up" is the main reason for the major clothing brands to bet on children's clothing.

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< p > it is understood that luxury brands such as Gucci, Dior, Fendi, Aramni and Burberry have opened up China's children's market, while Semir (Semir), 361, ZARA, H&M, GAP and other "a" fast fashion brands "< >" also regard children's market as a new profit growth point, and children's business opportunities are becoming a new hot spot for competition among businesses.

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< p > Chinese consumers are paying more attention to brand names. < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear > /a > the overall market is also expanding. Under such favorable environment, many mature fashion brands use brand advantage to extend the product line, trying to get a slice of the children's clothing market.

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From P, ZARA, H&M, GAP and other fast fashion brands to Adidas, Nike and other sports brands have become the main force of the children's wear market. These brands not only have mature women's clothing brands, but also accumulated many men's clothing consumers over the years. The moderate price makes these brands more competitive.

Some of the fast fashion brands such as ZARA and H&M have lower prices than mainland brands, mainly because these brands have many years of history, and the speed of clothing renewal is fast, and from development to production to sales, there are very mature processes, and sales all over the world make it cheaper.

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< p > nowadays the market of Chinese children's clothing is gradually polarized. On the one hand, children's clothing brands abroad are expanding their market share by brand advantage and quality advantage. Taking small Adidas and small Nike as an example, the annual turnover of each large storefront must exceed RMB 3 million yuan.

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< p > on the other hand, many local children's wear brands are struggling. Even if the quality is good and the price is not high, they still can't compare with the big ones.

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