Changing The Way Of Business Is A New Outlet For Clothing Dealers.

If a garment dealer wants to achieve a hot sales performance and earn a lot of money, if the traditional old road is not feasible, it is necessary to change the way of operation and not take the unusual path to find a brand new way of operation that is suitable for the market and suitable for most consumers, so that sales can continue to rise and eventually make a lot of money.

Beyond all doubt,

There is only development. Apple mobile phones are like this. LV is like this. So is clothing dealers.

Changing the core content closely related to the mode of operation is a reference, reference and use for the majority of clothing dealers.

The details are as follows:

First, grasp the mainstream consumer.

Why are garment sales unsatisfactory? In fact, the answer is simple, that is, not many people buy their own clothes.

So, the natural sales performance is not ideal.

Obviously, it is important to study consumers and find out who and how many people are buying their products.

This is the first question.

The second question is whether to sell the product to anyone or sell it to anyone who may sell more and sell faster.

From this, we can see clearly these two problems and do a good job in the series. Sales will not be a problem.

In this way, many dealers do not understand, and feel a bit foggy.

Yes, because this aspect needs to be written in detail, without tens of thousands of words.

So, you can look at ZARA and LVMH.

Why does ZARA sell more than 200 billion yuan a year for a brand? LVMH has more than 50 world-renowned luxury brands, and its global sales performance is only 200 billion yuan a year.

That's the answer.

Two, know fabric and quality.

At present, there are many factors that affect product sales, such as product style, fabric, color, quality and so on.

In this regard, many clothing dealers feel quite deeply: sometimes, consumers feel that the product style is too old, not good-looking, do not buy; sometimes, consumers feel that the color of the product is too deep or too bright, uncomfortable to wear, do not buy; sometimes,

Feel that the product's fabric is not good, airtight and uncomfortable, do not buy; sometimes, consumers feel that the product version and quality is not good, do not like, do not buy; and so on.

Because of the product problem, the problem that sales can not be traded frequently occurs, which makes clothing dealers headache.

Three, do well in word of mouth marketing.

Consumers are resources and consumers are white flowers.

Therefore, clothing dealers should learn to do long-term business rather than a hammer deal.

Obviously, good word of mouth is beneficial to dealers' sales.

So how can clothing distributors do well in word of mouth marketing? Obviously, there are many contents involved, among which the most basic content is product quality and product price.

For example, the quality of products, if the clothes sold by distributors are easy to fade, that is, the quality of products is not strong enough, then consumers will not come to visit the store again. If the clothes sold by the dealers are washed away once, they will shrink as a pair of trousers. As a result, a pair of trousers will become a nine cent trousers by magic. So, can dealers have a good reputation? Of course, it is very difficult.

Therefore, excellent product quality will be the foundation of excellent word of mouth marketing.

At the same time, the price of products is also very critical. Too much "pit dad" product price, absolutely can not exchange excellent good reputation.

We should also pay attention to this.

Overall,

According to our actual situation and combined with the local market, under the precondition of all kinds of circumstances and necessary conditions, we should make further changes in the way of operation, and carry out the battle in a consistent and consistent manner, so that the distributor can achieve a good sales performance and earn a lot of money.

Of course, besides changing the above four aspects, there are a series of details to deal with, such as product procurement, price system, sales strategy, business strategy, brand positioning, publicity and promotion, large-scale sales, small and medium-sized group buying and so on.

There is no doubt that innovation has developed. Apple mobile phones are like this. LV is like this. So is clothing dealers.