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Wenzhou Shoes And Clothing Enterprises Strive To Solicit Orders At The Guangzhou Fair

2012/5/2 12:23:00 20

Footwear EnterprisesOrdersEmerging Markets

The three session of the 111st Canton Fair opened the curtain on May 1. 273 foreign trade enterprises in Wenzhou and 672 booths continued to appear in Wenzhou.

Journalists contacted a number of exhibitors yesterday, and they said they had spent a lot of time on the exhibition and entered the final preparation.

Under the complicated situation of foreign trade, Wenzhou enterprises must take the initiative to attack and seek breakthroughs in the predicament.


The third phase of the Canton Fair mainly displays textiles, clothing, footwear, bags and leisure products, food and local specialties.

Shoes and clothing enterprises

It is the main lineup of the third phase of the Canton Fair and the traditional advantage of Wenzhou.

Most enterprises have done their best in the exhibition, and have worked hard in the selection of hue, product placement and exhibits.


Although the enterprises are worried about the foreign trade situation, they will still exert all kinds of skills to attract customers to place orders.

"This exhibition, we bring embroidered craft clothing with Chinese elements, the design concept is to combine the East and West elements."

Ma Lianghui, head of foreign trade in Wenzhou tengxu Garments Co., Ltd., said that under the environment of sluggish external demand, the company has increased investment in styling design, so that customers can only get their money out if they are "bright".

Order

At the same time, a lot of Wenzhou shoe companies send new products to customers a few days ago. Many customers are very interested in seeing the pictures and indicate that they will come to the scene to see the samples.


Under the environment of declining purchasing power in Europe and America and booming demand in emerging markets, export enterprises are trying to expand their emerging markets.

Gigantic group has brought more than 1500 shoes to participate in the exhibition. Yesterday, thousands of shoes have been placed neatly on the 8 booths of the company.

"This company has more shoes than 20% last year, mainly for shoes designed for Asians, especially Southeast Asian people."

Deng Yunshou, a foreign trade manager, told reporters that while preserving old customers in Europe, the company should also actively explore Southeast Asia.

emerging market


The reporter interviewed several directors of the exhibitors at random, and most enterprises remain cautious about the expected effect of this Canton Fair.

They say that the environment is not good, everyone is difficult to do business, and the most important thing is to maintain regular customers.

"Last month, I sent mail to the company's customers and asked if I would not attend the Canton Fair, only 10% of the participants were" returning ".

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