The International And Globalization Of Clothing Brand Is A Gradual Process.
China
clothing
The internationalization and globalization of the brand is a gradual process. In the past, we advocated the appearance of the world's top stage, but it was found that it was meaningless.
We need to explore more in-depth ways of cooperation and a clearer understanding of Europe.
market
。
Chinese brands need to find a door to enter the international market.
Successful business models can not be completely replicated.
The future of Chinese clothing brands and industries can never rely on a simple imitation of winners.
Each brand has its own personality. Different DNA determines its different development and operation mode.
A brand must shape its growth system and find its own business model so that it can be a fish in the market.
For Chinese clothing brands and industries, the first thing to understand is the business model of the European market.
European buyers hope to cooperate with suppliers with low cost, high quality, guaranteed service level and long-term cooperation.
European buyers are now seeking to understand their needs and suppliers who can adapt to their changes.
European buyers are highly valued, shipments with a certain scale, efficient logistics and respect for contracts.
In addition, European buyers are very cautious when implementing purchasing strategies under the influence of the economic situation.
The turbulence in the surrounding Mediterranean countries shows the limitations of fast fashion.
In pursuit of speed, buyers will take a closer look at the advantages and choose the countries closer to Europe.
In order to diversify risks, the European purchasers set the order in some countries and regions after the turmoil in the Mediterranean countries.
Under such circumstances, Chinese enterprises with quick reaction capability will get more opportunities.
Although Chinese clothing
brand
It's a long way to go to the world, but we already have exhibitors like APP. They are the pioneers of Chinese brand internationalization.
To make more brands go international, Chinese entrepreneurs must create a more creative and competitive success model, opening up a door for "China creation" to gain international recognition, especially business recognition.
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