KPMG: 83% Executives Believe That Mobile Payments Will Become Mainstream In 4 Years.

On July 14th, according to foreign media reports, the latest survey by KPMG accounting firm showed that 46% of the 1000 executives in finance, technology, retail and Telecommunications believed that mobile payment would become the mainstream in 2013.

83% of people believe that this deadline is the next 4 years. At present, only 9% think mobile payment is the mainstream.

Gary Matuszak, President of KPMG technology, communications and entertainment, said: "we believe that the explosive growth of smart phones and countless opportunities will push mobile payment forward faster than respondents expect. Various forms of payment are in place. industry Several key players are ready to provide or launch mobile payment tools, and consumers are increasingly interested in mobile payment. "

On Wednesday, PayPal released a Android oriented NFC solution. The two Nexus S mobile phones are close to each other to achieve capital transfer.

PayPal developed the service for several months, but the company said it had been testing the technology for many years. PayPal is expected to launch the service later in the summer. This feature reduces user trouble, but requires both phones to support NFC at the same time.

　　 kpmg The survey shows that 72% of executives believe that with the strong attraction of NFC, mobile payment will become very important at present or in the future.

The following are other major findings:

* 58% of executives said they had developed a mobile payment strategy.

* when it comes to encouraging users to use mobile payment, 81% of executives believe that convenience is most important, followed by ease of use (72%), security (57%) and low cost (42%).

* executives believe that security is the biggest challenge in developing mobile payment strategies. Technology and popularity ranked second, third is privacy.

KPMG has discovered that credit card companies and banks will play an important role in the rapid development of mobile payment.

Google recently launched the payment tool Single Tap, which has been supported by Citibank. Users simply scan the phone to the reader. Single Tap uses NFC technology to identify credit card data stored in mobile phones. Google will cooperate with major banks in the future.

Stephanie Tilenius, vice president of Google business, said, "80% Commerce For offline and local, Google's mobile payment strategy is just beginning.

Google chairman Eric Schmidt (Eric Schmidt) said that next year, "Tap and Pay" will be applied to 1/3 stores and restaurant cashiers in the US.