China Textile City: The Flower Of Scarf Market Fashion Blooms This Spring

One market Product selection is the key to the survival and development of China Textile City The clothing market has been seeking transformation and breakthrough. Open up a scarf market! This initiative has brought the dawn of successful transformation. At present attract investment It's going well. The first phase of 300 stores has basically ended. The market will be opened during the Spring Textile Expo. Longshi is in sight.

Yesterday, Zhu Jianping and his family from Lin'an Yahong Silk Textile Factory came to China Light Textile City. While implementing the decoration work of the scarf market department, they searched for houses and rented a commercial house of more than 80 square meters nearby. They will fly new dreams here.

In early May, the scarf market of China Textile City is about to open. This belated scarf market carries many people's dreams. In the eyes of business operators, this is a professional platform leading to the global market. The head of the marketing company said: "The breakthrough of the clothing market will start from the scarf."

　 emerge as the times require

In 2010, the "second entrepreneurship" of China Light Textile City was further deepened, and the pace of transformation and upgrading was accelerating.

The choice of products is the key to the survival and development of a market. Last summer, the news that a foreign scarf purchaser came to China Textile City to purchase scarves without permission spread to the relevant responsible person of the market development and operation company. The speaker has no intention, but the listener has intention. The company immediately carried out extensive and in-depth research on the market status and development prospects of scarf, a traditional trinket. Matchmaking meeting, market investigation, industrial cluster investigation... we have been in constant contact with key enterprises and markets of scarves. After solid research, the relevant person in charge of the market development and operation company found that scarves have evolved from the former thermal products to fashion accessories, which is a sunrise industry. Whether it is for export or domestic sales, there is an increasing trend every year; Shaoxing is surrounded by a large number of scarf production and weaving enterprises, printing and dyeing enterprises and design companies, with a complete scarf production industry chain; Many purchasers in the Light Textile City also have a demand for scarves. Due to the lack of professional scarves market, they often go to Yiwu, Hangzhou and other scarves distribution centers to purchase. There is an urgent need for a scarf market close to home, with convenient transportation and perfect logistics system to reduce operating costs and increase sales.

This is undoubtedly a major new discovery. After many discussions, the leading group of the company finally made a prudent decision: relying on the existing advantages of China Light Textile City, open up a comprehensive scarf market on the fourth floor of the clothing market that integrates scarf display, wholesale and retail.

　 a hundred responses to a hundreds

The key to the smooth opening of the market is to attract investment. After the target is determined, the marketing company team quickly mobilized all forces to take action.

There is a scarf production base in Lin'an, where more than 80 scarf production enterprises are concentrated. Zhu Jianping's Yahong Silk Weaving Factory is an enterprise specializing in scarf production, with an annual output value of about 50 million yuan. After learning this news, Wang Huajun, vice president of the clothing and home textile market, paid three visits to his factory. When he met Zhu Jianping for the last time, Zhu Jianping said frankly that his production could actually reach 8 million pieces and 80 million yuan. He is now hoping to expand new markets and stimulate trade. It turned out that Zhu Jianping used to have a single sales channel, mainly through several fixed foreign trade companies and Yiwu market. In recent years, Lijiang and other tourist attractions and the domestic secondary market have gradually risen. He believed that the scarf industry was in the "golden age". The decision of the Light Textile City Market Development and Operation Co., Ltd. hit off with him, and he immediately expressed his willingness to settle in.

Tonglu also has a scarf production base. The local town government has long had the idea of building a scarf market, but has not taken action. After all, China Textile City clearly has many ready-made advantages. For local manufacturers, it may be more practical to go out and expand the market. After several contacts with local enterprises in Tonglu, more than 30 large enterprises immediately expressed their willingness to open scarf stores in the Textile City.

When the news of scarf market reached Shengzhou and Yiwu, many manufacturers came to visit. The 300 stores in Phase I were quickly sold out.

　　 Longshi in sight

The prosperity of new markets will have a process of cultivation. "At present, the focus is on investment promotion, but more importantly, it is Longshi in the future." The relevant person in charge of Market Development and Operation Co., Ltd. told the reporter that the scarf market has a total planning of 1400 shops, and the first phase of investment promotion of 300 shops has basically ended, followed by the work of Longshi.

In the eyes of business operators, the advantages of the scarf market of the Textile City even exceed that of Yiwu: close to the airport, close to the expressway entrance, close to the production base, convenient for raw material procurement... The only advantage of Yiwu market is to preempt, where there are many professional scarf buyers. "But this is not a problem. There are also many textile buyers here, and some are also scarf buyers."

Not long ago, the scarf market was connected with foreign businessmen resident in Keqiao. "When a foreign businessman comes to the textile city, he may represent not only his own person, but also a region and a market." Wang Huajun, vice president of the clothing and home textile market, said that they would not miss any opportunity to contact with foreign businessmen. During the Spring Textile Expo, the scarf market will officially open. At the same time, they will also set up a special clothing exhibition, and hold a "global" scarf industry docking meeting and scarf forum to release the scarf trend.

Confidence is more important than gold. Both business operators and market companies are full of confidence in the development of the scarf market. Shops in the scarf market are basically low rent, less than 10000 yuan per year. However, these merchants have spared no effort to spend millions of dollars to purchase residential properties nearby. "We all have great hopes for scarves and hope that the market will prosper. As a market company, we are also confident to build a scarf market as a trading platform," said Wang Huajun.