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Dior First "Blocked" Love Will Interpret Fashion Brands: Image Above Everything Else.

2011/3/1 14:01:00 49

Dior Time Fashion Brand


 Dior first "blocked" love will interpret fashion brands: image above everything else.

Famous French

clothing

Brand Christine Dio announces, chief

Designer

John Galiano was investigated by police for allegedly insulting a pair of Jewish lovers, and the company suspended his work.

The lawyer of garriano denied that he insulted the other side, and thought Christian Dior Co's practice was "excessive".

This is October 1, 2010. John Galiano is in Paris.

fashion week

Debut.

  


   

Paris Fashion Week

In the near future, Dior, the famous French fashion designer, announced that it had suspended all duties of its chief designer, John Galiano, who was accused of abusing Jews and expressing racial discrimination.

Dior's killing of Gary riano has caused a great stir in the fashion industry.

For fashion brands, brand image is higher than everything.

  


Galiano, 50 years old, had an argument with a neighbor of a pearl cafe in Ma Lei District, Paris on the evening of 24, for unknown reasons.

The 25 men interviewed 1 French radio stations in Europe, saying that they had insulted Jews and racial discrimination in English.

After receiving the alarm, the Paris police quickly took garriano to the police station for questioning.

After checking, the blood alcohol concentration of California was very high.

  


Galiano has been the chief designer of Dior for more than 10 years, and has made great contributions to Dior's development.

However, at the very first time, Dior announced that it would temporarily ban the "love". In fact, it wanted to convey the brand's "zero tolerance" attitude towards any racial discrimination.

  


In fact, some French luxury brands have not been linked to the word "racial discrimination" for the first time.

  


6 years ago, the American talk show queen Oprah Winfri and his 3 female partners bought a watch at the Hermes store in Paris.

She later accused Hermes of discriminating against blacks.

Letters from all over the world almost flooded the headquarters of Hermes. In the end, Hermes had to explain in a statement, because "closing time is coming, so we closed the door", and publicly apologized to Winfrey, saying "sorry for not welcoming Ms. Winfrey".

  


Last year, Guerlain, the famous French cosmetics brand, was also strongly resisted by racism.

The reason is that Paul Guerlain, the fifth generation of the Guerlain family, told the French TV 2: "this time I started working like a nigger."

I don't know if nigger works so hard. "

Among them, the word "Black Ghost" is commonly seen in the period of slave trade.

The remarks immediately caused an uproar in France.

Protesters repeatedly surrounded Guerlain stores on Champs Elysees street in Paris.

Facebook and other social networking sites have launched several groups to boycott Guerlain.

  


Afterwards, Guerlain company made a clear distinction with Jean Paul Guerlain at the first time, claiming that he had not been a shareholder and employee of Guerlain for a long time, and this matter had nothing to do with the company.

Then Guerlain launched crisis public relations and apologized to all the people who felt hurt, trying to extinguish the anger of consumers.

  


In France, advocating crime, insulting others, hurting children are all sensitive topics.

According to the French Criminal Law, Galiano is likely to face up to 6 months' imprisonment and a fine of 22500 euros.

  


What does the luxury brand sell? Besides the exquisite workmanship and unique design, the more important is the image and spirit.

Galiano, a maladjusted man, was temporarily shelved by Dior. Although it was commented by the French media that it triggered the "earthquake in the fashion circle", it was also unexpected and reasonable.

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