How Do Enterprises Conduct Public Relations On The Internet?

As a matter of fact, it is the same as the public relations propaganda of print media and TV media in the past.

First of all, the purpose of PR is not only manifested in two aspects: first, enhancing the visibility of the company and shaping a good corporate image at the corporate level; two, the product level, publicizing the product characteristics and advantages of the company, and promoting the sales of the company's products.

As one of the important ways of public relations communication, the purpose of Internet public relations is no exception.

Therefore, before every public relations project, we should first know clearly the purpose and key points of the current network public relations communication, because different purposes of public relations communication will vary greatly in the form of public relations articles and the way of media selection.

For example, publicity for corporate image level is mainly promoted through press releases, web reviews, network topics, and so on. Generally speaking, comprehensive or professional portal websites are generally selected. Product level publicity is more effective through product experience soft language, product evaluation and product guide shopping.

Secondly, on the question of whom to publicize, namely, the audience of public relations, different target audiences will have different requirements for the specific operation of Internet public relations communication.

Generally speaking, the target audience of corporate public relations publicity includes consumers, shareholders, partners, government officials, news media personages and so on, while different target audiences are very inconsistent with the reading habits of network media. In order to effectively carry out PR communication, network public relations should choose suitable network media for different audiences, instead of simply publicizing the public relations information conveyed by hope on the Internet media.

Finally, for the question of "where to publicize", that is, media selection, many network public relations workers often value only a few integrated portals such as Sina and Sohu.

In fact, if you want to receive the best effect of Internet PR communication,

Because of the particularity of the network media, it can be effectively utilized at all times, achieving the "reverse two spread" with the least cost and energy, and achieving the maximum.

Compared with TV, radio, paper media and popular Focus Media, the particularity of network media is very obvious, which is embodied in its wide audience, diverse forms of communication, strong interaction and strong timeliness.

To the network media's repmission, through the network's high strength dissemination power, the news expands rapidly, thus causes the related media's attention and the track, forms another round media focal point.