Fur Industry Index: China Daying'S Recent Cooked Leather Price Index Release

According to the information system monitoring of "China Daying Fur Industry Index", the cooked leather price index closed at 131.07 in the first half of November 2024, up 0.40% month on month and 7.67% year on year. The coat price index closed at 115.80, down 5.45% month on month and up 10.08% year on year.

The price index of cooked leather rose to varying degrees month on month and year on year

In the first half of November 2024, the cooked leather price index closed at 131.07, up 0.40% month on month and 7.67% year on year.

In the first half of November 2024, the month on month and year on year price index of the refined category of cooked leather showed "three rises and one fall".

In the first half of November 2024, the rabbit skin price index closed at 58.47, up 4.28% month on month. The weather turned cold, and the rabbit skin price entered an upward channel. The rabbit skin price index continued to rise in the short term. The price of rabbit skin is still at a relatively low level compared with the same period last year.

The price indexes of raccoon dog skin and fox skin were 136.06 points and 108.35 points respectively, up 0.76% and 0.50% month on month and 13.68% and 11.76% year on year respectively. Raccoon dog skin and fox skin are mainly used to produce fur collars and hat strips. In autumn and winter, the demand for raccoon dog skin and fox skin has increased, driving the sales of raccoon dog skin and fox skin to expand, and driving the corresponding price index to rise.

The mink price index closed at 193.06, down 0.58% month on month and up 20.47% year on year. The demand for mink coats in the downstream market was less than expected, affecting the mink price index to decline slightly.

The coat price index continues to decline

In the first half of November 2024, the coat price index closed at 115.80, down 5.45% month on month and up 10.08% year on year.

During the "Double 11" holiday, the major fur e-commerce enterprises in Daying switched to the "shopping carnival" mode, seized the marketing opportunities of the "Double 11" holiday, launched preferential activities of different strengths, seized the business opportunities, and made full preparations for the "battlefield" of online shopping consumption. In the current period, the coat price index continued to decline, mainly because the overall price of mink coat declined due to the impact of preferential prices of various fur products plus platform coupons.

In recent years, Daying Town has seized the opportunity to actively guide shopkeepers to change their marketing concepts, from traditional store sales to e-commerce marketing, and to make efforts on online sales. Through the network platform, promote leather clothing, create a deep integration of "e-commerce+entity", help enterprises and stores relieve pressure and expand sales channels. The increasing number of online sales orders has not only changed people's lifestyle, but also planted wings for the traditional fur industry to take off. At present, there are more than 1000 Taobao stores, more than 100 Tmall stores, more than 1400 Tiaoyin stores, more than 700 fast stores, more than 200 Pinduoduo stores and more than 100 Alibaba stores in Daying Town. Among the three shopping malls of West Asia Fur New Town (the rotating president unit of the provincial association), Taihe Fur Trading Center (the director unit of the provincial association) and World Trade City (the director unit of the provincial association), there are nearly 1000 live broadcast elites who sell goods live on various e-commerce platforms every day, including nearly 100 star anchors and nearly one million fans attracted by the most popular anchors.

The price index of cooked leather may rise steadily. After the beginning of winter, the downstream market demand will expand, and the corresponding product prices may rise, driving the demand for all kinds of fur products to increase. Therefore, the price index of all kinds of raw materials may maintain a seasonal upward trend.

The coat price index may rise synchronously. On the demand side, consumers will increase their purchases of various thermal clothing in winter, and the sales of mink coats will also increase; On the cost side, as the prices of various raw materials rise, the production costs of mink coats will rise, and the coat price index will show an upward trend. To sum up, the coat price index may rise synchronously.