Canton Fair: The Third Fashion Stage Ushers In Textile And Clothing

Autumn is the harvest season. The third phase of the 136th Canton Fair ushered in another important role in the fashion stage - textile and clothing. As the world's largest textile and clothing exporter, China's textile and clothing exports have exceeded 300 billion US dollars for four consecutive years, accounting for 33.7% of the total global market, and ranking first in the world for 30 consecutive years.

In recent years, with the recovery of market demand and the emerging trend of aesthetic diversification, China's textile and clothing industry has also accelerated its pace of development towards the middle and high-end. At the 136th Canton Fair, as one of the "old three types" of foreign trade export, the textile and clothing industry is still full of vitality. The reporter noticed that, as a key exhibition industry in the third phase, upstream and downstream enterprises of textile and clothing gathered together to strengthen product innovation and design, which brought new products full of technology and fashion, and also won the recognition of more buyers.

Clothing enterprises

Foreign trade "recruits" bring new fabrics to the second exhibition

At the booth of Zhejiang Lantu Outdoor Products Co., Ltd., many purchasers have been attracted to the various styles of assault suits. "Our feature is that we can provide customized production services in the fabric, style, function and other aspects of the assault suit, so as to meet the needs of customer groups in different countries and regions." said Yang Rongrong, the head of the company's booth.

Lantu Outdoor is from Sanmen County, Taizhou City, the largest production base of assault suit in China. At present, the company is mainly engaged in assault suit work clothes, leisure soft shell clothes, skin windbreaker, assault pants and other products, with an annual production and sales of more than 3 million pieces of various assault suits. However, such a large production enterprise is a "new recruit" in the foreign trade industry. With the rise of outdoor sports in recent years, assault suits are favored by foreign consumers, and Lantu Outdoor also sees a broad market prospect. "We only started to set foot in foreign trade business in 2023, and received orders from French and Korean purchasers when we first participated in the Canton Fair. This is our second time to participate in the Canton Fair, and we look forward to more gains," said Yang Rongrong.

In order to quickly seize the overseas market opportunity, Lantu Outdoor closely follows the market trend, actively expands the sales channels, and aims at the consumption hot spots to introduce new products. "For example, we innovatively used 'enzyme wash' fabrics, which increased the sense of fashion and design of products." Yang Rongrong said that through cooperation with upstream enterprises, the company has successively developed scientific and technological fabrics with excellent waterproof, bacteriostatic, antifouling and other properties, and the new products have received good market response.

To further develop the textile and clothing industry, we must keep up with the trend and change with the times. At this Canton Fair, Jiangsu Huihong International Group Zhongtian Holding Co., Ltd. exhibited a temperature sensitive and color changing functional fabric jointly developed with upstream and downstream enterprises in the industrial chain. "When the external temperature changes, the color of the fabric will change accordingly." He Jia, the person in charge of the booth of the company, said that the principle is that when the external temperature changes, the molecular structure of the hidden dye will also change, leading to color changes. Using the characteristics of this fabric product, enterprises can carry out a series of unique designs and some functional textile innovations. He Jia gave an example: "The color of the pattern on the fabric changes with the temperature, which can play the role of human body temperature monitoring and ultraviolet intensity prompt."

Supporting services

Products and digital solutions help enterprises "drain"

On the Pearl River promenade in Zone A of the Canton Fair, the Style3D booth, which is not the first time to participate in the fair, still attracts many foreign businessmen. "This is fun and useful! If it is used in our company, it will definitely improve the efficiency." Mr. Zhong, the exhibitor, sighed after seeing Style3D's latest digital knitting R&D system.

It turned out that Style3D took the latest AI technology and 3D design solutions to the Canton Fair to exchange inspiration and negotiate cooperation with many exhibitors. During the exhibition, Style3D booth attracted a large number of visitors to experience the convenience and efficiency of virtual clothing design with its simple and modern design style, complete digital solutions for application scenarios, and highly scientific and characteristic experience software.

Efficient and convenient scientific and technological products have attracted the attention of many visitors at home and abroad, and gained the consultation and intended cooperation of many enterprises. "Through a series of products and digital solutions, Style3D demonstrated its' AI+3D+AI 'technology integration strategy in the clothing industry, from the front-end design creative output to the production of high simulation sample clothes, to the fine adjustment of output effects and the final e-commerce marketing." Zhao Chenlei, the company's marketing director, told reporters that this was also an opportunity to share the future fashion design and manufacturing methods.

Such a complete set of clothing R&D tool combination is also becoming the choice of many enterprises for digital transformation. It is understood that Style3D has established cooperative relations with many international well-known clothing brands and manufacturers, covering North America, Europe, Southeast Asia and other regions. Style3D is not only widely welcomed in the domestic market, but its international influence is also expanding. At the Canton Fair, more than ten enterprises, such as Letuo Garments, Huihong International, Shuntian, Huangshi Ruicheng, etc., used Style3D products and solutions to present their exhibits, attracting many visitors at home and abroad for consultation.

At the booth of Jiangsu Shuntian, Fernando Machado, a foreign purchaser, said, "Every time I come to the Canton Fair, I want to find new quality and new technology. I am very happy to see that the exhibition provides customers with 3D technology, which will bring us great benefits, and cooperation with China will help expand our business."

Cross border e-commerce

Support policies help businesses change from "small white" to "five-star"

"Our factory is not in Guangdong, can we be a supplier of SHEIN?" "How to do 'small order quick reaction'"... Owning our own brand is the biggest difference between SHEIN and other cross-border e-commerce. The reporter visited the scene and found that at the third phase of the offline exhibition of the Canton Fair, the booth of well-known fashion brands and cross-border e-commerce leader SHEIN attracted many domestic businesses to consult "learn from experience" It is understood that SHEIN's own brand issued relevant special support policies at the Canton Fair to help businesses grow from a novice "Xiaobai" to a "five-star blockbuster".

"SHEIN takes the initiative to cultivate various skills of suppliers, and every process has courses for training." At the SHEIN booth, Liu Pengfei, a businessman from Guangdong Shantou underwear industry, told reporters that since the in-depth cooperation with SHEIN, it has achieved rapid growth momentum of doubling year after year. Liu Pengfei said that in the process of cooperation, many peers also achieved leapfrog development with the help of SHEIN.

The reporter learned that Liu Pengfei had more traditional foreign trade experience before, and clothing production was not his strong point. After becoming a supplier of SHEIN's own brand, he found that from production to stock, from one-on-one communication on difficult quality control issues to live video training on common issues, as well as offline special training and visits to benchmark businesses, SHEIN Ensure that every new business can get support. "Look at the report card of the" Black Five "in 2023, and the sales will double. All previous efforts and efforts are worth it.". (Reporter Xu Xiaofang, Tan Weiting)

(Source: Guangzhou Daily)