Rongcheng, Hebei: Speed Up The Transformation From Clothing OEM To Independent Brand, &Nbsp; &Nbsp; Set Up A New Image.

Clothing is Rongcheng The leading industry of county economy. There are 830 garment enterprises in the county and 1800 garment processing households. The annual production capacity is 410 million pieces (sets), which cover 6 series and more than 500 varieties of suits, shirts, leisure and cotton wear, and the products are exported to more than 50 countries and regions. But over the years, clothing production in the county is mostly OEM and external processing, with few independent brands and low profits. In order to change this situation, the county is actively moving. Brand innovation Way to speed up from OEM to OEM Transformation of independent brand building And set up the image of Rongcheng clothing. On the basis of borrowing, licensing, licensing and linking with well-known large enterprises, we must cultivate clothing brands with independent intellectual property rights and expand the export proportion of independent brands. In order to effectively enhance the concept of "famous brand development", the county actively encourages and leads the garment enterprises in the county to embrace the market at home and abroad, and docking with large enterprises at home and abroad. At the same time, the county Party committee and the county government issued the "Rongcheng County clothing brand construction incentives", the Chinese famous brand, well-known trademarks in China's enterprises, the implementation of the award of 1 million yuan, and strive to create 1 - 2 national brand.

In order to speed up the creation of its own brand, many enterprises in the county have also sought their own effective ways. They create their own clothing brand by borrowing the "Star" effect and employing the image spokesperson, thus making the reputation of the enterprise product "loudly". The county's Li you and Ji Hongxing enterprises have registered 12 clothing brands in the European Union, France, Czech, Hungary, Russia and other countries and regions, earning about 10000000 US dollars annually, accounting for 10% of the total export volume of the county.